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Surviving Google's Aging Delay
By Lawrence Deon (c) 2005

Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation... yet another significant step forward for Google.

Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. That's what kept the search giant on top of the pack and leading the multi-billion dollar search industry & that's what's going to keep them there!

That said, is it any wonder why Google incorporated the infamous aging delay into their ranking criterion? The simple truth is, Google's aging delay is a full frontal assault on artificial link inflation.

With the induction of multiple clever off-page reciprocal-linking strategies engineered to artificially inflate link popularity and PageRank, Googles aging delay wasn't only necessary and long overdue; it was the next logical step in the evolution of search.

The confusion and misunderstanding of the aging delay among site owners is nothing short of amazing. Many of my clients are confounded because their new sites are well positioned in Yahoo, MSN & the other large search engines while their sites are no where to be found in Google's search engine results pages (SERPs)... except for perhaps on the most obscure search terms.

Current and unconfirmed speculation has been misplacing the blame on Google's 'sandbox' effect. While this is a possibility I believe it's also highly improbable.

The sandbox holding period is typically anywhere between 90 to 120 days, the aging delay appears to be much longer. I've seen new sites delayed for up to 6-8 months.

The premise of the sandbox delay theory suggests that new sites are being penalized for gaining too many links too fast. To date I haven't seen a scrap of evidence to support that claim.

The sandbox theory is further disproved by the fact that newer sites engaged in procuring relevant links experience the same delay in climbing Google's SERPs as other new sites utilizing scores of purchased text links. This lends credibility to my thought that new sites are not being penalized on the premise of acquisition or quantity of inbound links and; supports my theory that it's the reciprocated links that are being delayed by an aging filter.

It just doesn't seem 'reasonable' for Google to penalize sites for acquiring legitïmate directory listings & building an optimized reciprocal link based network. In my opinion, mainstream SEOs are confusing the existing sandbox effect, with Google's new 'aging filter' that arrived on the search scene earlier this year.

It seems more likely that Google's aging filter is weighing the 'maturity' of inbound links and not the new site itself. Meaning that in addition to the traditional ranking criterion, the age of a site's inbound links are also considered.

My own theory is that newly acquired inbound links are placed on a 'probationary' status until they've 'matured' before they're considered. For example, a new and relevant inbound PR 6 link would not be given the same weïght or consideration as a 'grandfathered' PR 6 link until the aging delay expired.

By placing newly acquired links on a probationary period and delaying the ranking of newer sites Google has effectively offset the immediate frëe ride to the top of their SERPs. Purchasing volumes of brokered links to that end is today a moot point. After all, your site will still be delayed regardless of the amount of links you purchase and you won't see any return on investmënt (ROI) for at least 6 - 8 months.

Existing Site owners interested in immediate (ROI) are now strongly motivated to build new pages or expand existing sites in order to avoid Googles lengthy aging delay. With the 'all-the-rage' mini-network strategy shifting to more of a long-term commitment, it seems likely that's exactly what will happen!

Whether by clever design or not, the only alternative to riding out the aging delay that produces immediate results in Google's SERPs is to advertise through Google's AdWords Program. So it seems that Google's solution vis-à-vis the aging delay has turned out to be an excellent vehicle to promote Google's own AdWords Program as well. Hmm...

How do you survive Google's aging delay? By taking pro-active action!

I haven't seen any new sites with new domains appear at the top of Google's (SERPs) since early to mid 2004. I've consulted with and tracked many of my clients' new sites and despite the fact they have hundreds of number 1 positions in Yahoo, Alta Vista, AllTheWeb & MSN for their keywords, I've yet to see any remarkable results in Google until the 6 - 8 month period.

The trend I've noticed suggests that new sites are initially indexed; ranked accordingly in Google's SERPs for a week or so and then literally vanish from the SERPs for several months. In most cases they can't even be found with the most obscure search terms... including their own name and address.

If you're launching a new site don't panic. Once you've registered your domain name and configured the hostïng, you should set up a few temporary pages. Obtain links to them from other sites in Google's index to start the aging delay count down. I recommend launching a site immediately with enough content to set up and facilitate the requirements for directory listings to start. The sooner Google is aware of your domain the better. Just don't hold your breath waiting to see results... It could be as long as 6 - 8 months!

Gauge your optimization efforts by where your site ranks in the other search engines. Provided you're not engaged in unethical practices and followed Google's Webmaster's guidelines this should give you a ballpark indication of where Google will rank your site after the aging delay, just be patient.

To that end, don't keep tweaking and changing your pages source code and trying to manipulate your rankings until your site has been in Google's index for at least 6 - 8 months. In other words, there's no need to reinvent the wheel because it doesn't seem to matter what you do, your site will still be delayed regardless.

Don't keep submitting your pages to Google either! It won't make any difference.

Examine your server logs to confirm Googlebot's crawl and then forget about it. Googlebot will find your site again if you're actively reciprocating links so your time would be better served building an optimized reciprocal link network to get your site out there and linked to as early as possible.

If traffïc from Google is crucial to your marketing and promotion plan, and I don't know anyone who would argue otherwise... budget to run an AdWords campaign for a few months until the site is indexed and positioned. You might even consider running an Overture campaign as well!

If you purchase non-directory links, reallocate that budget to Adwords advertising.

It's pointless to purchase links when you can invest in an AdWords or Overture campaign. Purchasing links is an investmënt you won't see a red cent ROI for at least 6 - 8 months while an Adwords campaign will drive targeted traffïc to your site that can convert immediately. Keep in mind that Lycos, HotBot, AOL, Ask Jeeves, Iwon, Netscape & Teoma also receive paid results from Google! MSN, AllTheWeb, AltaVista & Yahoo receives paid results from Overture.

Do other search engines have an aging delay?

Google provides primary search results to other search engines. It only seems reasonable to expect that your site may be delayed in Google's partner sites as well.

One-way you may be able to work around this, and I can't emphasize this enough; is to make sure you submit your site to DMOZ, the open source directory. Google, in addition to the other major engines, receives directory results directly from DMOZ.

Yahoo and its partner sites don't seem to be utilizing an aging delay, nor does MSN, so focusing your early efforts on these search engines might give you a competitive edge in the Yahoo network.

At the end of the day when it's all said and done surviving Google's aging delay is just a matter of time. The days of purchasing immediate link popularity and PageRank are over and in due course you will see Google give your site the recognition it deserves.

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  • South China Sea Watch: Taiwan alarm and Indonesia standoff -

    South China Sea Watch: Taiwan alarm and Indonesia standoffA look at recent developments in the South China Sea, where China is pitted against smaller neighbors in multiple territorial disputes over islands, coral reefs and lagoons. China flooded the Taiwan Strait at the northern end of the South China Sea with warplanes over two days last week in an apparent attempt to intimidate the self-governing island democracy it claims as its own territory. The drills were timed to coincide with the visit to Taiwan by a high-ranking U.S. envoy for talks and to attend a memorial service for former Taiwanese President Lee Teng-hui, who led the island?s transition to full democracy in the face of Chinese threats.


  • About 9 million people are likely to miss out on a $1,200 coronavirus stimulus check due to a lack of updated government records -

    About 9 million people are likely to miss out on a $1,200 coronavirus stimulus check due to a lack of updated government recordsThe GAO said in a report that those who are eligible but might miss out are "outside of the tax system" and are likely "very low-income."


  • Two key GOP senators propose $28.8 billion in airline assistance to avoid job cuts -

    Two key GOP senators propose $28.8 billion in airline assistance to avoid job cutsTwo key Republican senators on Monday introduced legislation that would authorize $28.8 billion in payroll assistance to avoid thousands of airline industry layoffs set to begin on Oct. 1. Senators Roger Wicker, who chairs the Commerce Committee, and Susan Collins, who chairs the appropriations subcommittee overseeing airline issues, introduced the measure that would grant airlines a new bailout days before existing payroll support runs out. Airlines are making a last-ditch effort to win funding, but face an uphill battle with Congress shifting its attention to the pending Supreme Court vacancy, congressional aides say.


  • U.S. Space Force deploys troops to the Arabian Desert -

    U.S. Space Force deploys troops to the Arabian DesertThe newly formed U.S. Space Force is deploying troops to a vast new frontier: the Arabian Peninsula.


  • Pregnant Bindi Irwin reveals baby's sex: 'You are our world' -

    Pregnant Bindi Irwin reveals baby's sex: 'You are our world'Irwin and her husband, Chandler Powell, are about to become a family of three.


  • At least 5 organizations say they won't help brands audit supply chains in China's Xinjiang region -

    At least 5 organizations say they won't help brands audit supply chains in China's Xinjiang regionAs concerns grow over the alleged human rights abuses and forced labor in China's Xinjiang territory, five organizations told The Wall Street Journal they won't provide labor-audit or inspection services of companies' supply chains in the region. Two other auditing companies told the Workers Rights Consortium they won't operate in Xinjiang in emails reviewed by the Journal, but did not respond to requests for comment. Another firm confirmed it would no longer conduct audits there, but did not elaborate.The withdrawal of auditors has sparked some mixed reactions, says the Journal. Some other firms acknowledged the challenges of detecting forced labor in Xinjiang ? auditors have been detained by Chinese authorities and others are required to rely on Beijing-approved translators who may convey misinformation at factories employing Uighurs and other Turkic-speaking minorities, while some workers simply find the risk of telling the truth to auditors to be too great ? but also expressed concern that blacklisting the region could push human rights abuses even further underground.At the same time, there's a sense that third-party auditors generally are more inclined to serve corporate interests, lowering the chances of exposing violations, the Journal reports. That's why labor rights groups and Uighur rights activists have urged organizations to halt audits in Xinjiang. Ultimately, they believe forcing companies to shift their supply chains out of the region is the only way to avoid contributing to forced-labor practices. Read more at The Wall Street Journal.More stories from theweek.com Democrats have a better option than court packing Stephen Colbert's Late Show takes Lindsey Graham up on his offer, uses his words against him Trump supporters boo Ohio's GOP lieutenant governor for encouraging mask use


  • A Louisville judge ordered the federal courthouse to close as officials are expected to announce a decision in Breonna Taylor investigation -

    A Louisville judge ordered the federal courthouse to close as officials are expected to announce a decision in Breonna Taylor investigationThe courthouse is reportedly among several Louisville buildings federal officials requested closed to prepare for the "possibility of civil backlash."


  • ?No Right?: Schumer Claims It Would ?Spell the End? of the Senate If Republicans Fill Ginsburg Vacancy -

    ?No Right?: Schumer Claims It Would ?Spell the End? of the Senate If Republicans Fill Ginsburg VacancySenate minority leader Chuck Schumer (D., N.Y.) claimed Monday that Republicans have ?no right? to fill the Supreme Court vacancy left by the recent death of Justice Ruth Bader Ginsburg ahead of the November election, and said doing so would ?spell the end? of the Senate.Schumer?s comments came in a speech on the Senate floor in response to Senate majority leader Mitch McConnell?s remarks that President Trump?s nominee for a vacancy would receive a vote on the floor of the Senate.?By all rights, by every modicum of decency and honor, Leader McConnell and the Republican Senate majority have no right to fill it, no right,? Schumer said.Schumer then repeated Ginsburg?s alleged statement to her granddaughter in her final days of life that her ?most fervent wish? was that she should not be replaced until a new president is installed.He added that Senate Republicans should have ?no problem adhering to Justice Ginsburg?s dying wish? as Leader McConnell ?held the Supreme Court vacancy open for nearly a year in order to ?give the people a voice' in selecting a Supreme Court justice.?He criticized McConnell and Senator Lindsey Graham (R., S.C.) for going back on the standard they set in 2016 following the death of Justice Antonin Scalia when Senate Republicans refused to vote on President Obama's nominee Merrick Garland."The American people should have a voice in the selection of their next Supreme Court justice,? McConnell had said then. ?Therefore, this vacancy should not be filled until we have a new president."However, McConnell said his current stance is not comparable to his position from 2016 as the Senate was held by Republicans while the president was a Democrat.On Monday McConnell quoted his own comments from February 2016 in saying, "The Senate has not filled a vacancy arising in an election year when there was a divided government since 1888, almost 130 years ago."Yet Schumer painted a dire picture of the Senate should Republicans move forward with filling the vacancy, saying the move would take the legislative body down a ?dangerous path.??I worry for the future of this chamber if the Republican majority proceeds down this dangerous path. If a Senate majority over the course of six years steals two Supreme Court seats using completely contradictory rationales, how could we expect to trust the other side again?? he said.?If, when push comes to shove, when the stakes are the highest, the other side will double-cross their own standards when it?s politically advantageous, tell me how this would not spell the end of this supposedly great deliberative body, because I don't see how," he continued.The New York Democrat urged four Senate Republicans to commit to rejecting any nominee until the next president is installed, saying ?that was Justice Ginsburg?s dying wish and it may be the Senate?s only last hope.?Senators Susan Collins (R., Maine) and Lisa Murkowski (R., Alaska) have both said they would not support confirming a presidential nominee ahead of the election.


  • Student party forces Massachusetts school to close, officials say. Parents are charged -

    Student party forces Massachusetts school to close, officials say. Parents are chargedHealth officials required the school to switch to remote learning for 14 days over COVID-19 concerns.


  • Trooper wounded in crash faced firing in Black man's death -

    Trooper wounded in crash faced firing in Black man's deathA Louisiana state trooper was critically injured early Monday in a single-vehicle highway crash that came hours after learning he would be fired for his role last year in the in-custody death of a Black man. Master Trooper Chris Hollingsworth received word Sunday that State Police intended to terminate him following an internal investigation into the May 2019 death of Ronald Greene, a case that has drawn mounting scrutiny and become the subject of a federal civil rights investigation. State Police, despite growing pressure, have repeatedly declined to release body-camera footage and other records related to Greene?s arrest, citing the ongoing investigations.


  • Biden can thank Californians for his big lead in the money race -

    Biden can thank Californians for his big lead in the money raceEnthusiastic donors, many in California, swelled Joe Biden's campaign accounts this summer, and he headed into the fall with a huge financial advantage over Trump.


  • A Kennedy who worked on Jared Kushner's COVID-19 task force said he was asked to distort a coronavirus prediction to make the outbreak seem less bad -

    A Kennedy who worked on Jared Kushner's COVID-19 task force said he was asked to distort a coronavirus prediction to make the outbreak seem less badMax Kennedy Jr., a Democrat, said he joined Jared Kushner's coronavirus response team hoping that it would rise above politics. It did not.


  • WHO says no change to COVID-19 transmission guidance after U.S. draft change -

    WHO says no change to COVID-19 transmission guidance after U.S. draft changeThe World Health Organization has not changed its policy on aerosol transmission of the coronavirus, it said on Monday after U.S. health officials published draft new guidance by mistake warning that it can spread through airborne particles. Mike Ryan, executive director of the UN agency's emergencies programme, said he would follow up with the U.S. Centers for Disease Control and Prevention in the next 24 hours after it said COVID-19 could spread through airborne particles that can remain suspended in the air and travel beyond six feet. The CDC said a draft version of changes to its recommendations were posted in error on its website while it was in the process of updating its guidance.


  • DeKalb school board member accused of making racist remarks -

    DeKalb school board member accused of making racist remarksJoyce Morley, a DeKalb County school board member, said those accusing her of making racially insensitive comments during a recent meeting are mishearing what she actually said. During an interview with The Atlanta Journal-Constitution on Friday, Morley explained that video from the emotionally-charged board meeting shows her saying the word ?rights? and not ?whites? when discussing the school district?s plans to reopen schools. During the Monday meeting in question, Cheryl Watson-Harris, DeKalb schools superintendent proposed that students and staff return to in-person learning as early as October, but on a part-time basis.


  • Fact check: Anti-maskers in Indonesia were required to dig graves for COVID-19 victims -

    Fact check: Anti-maskers in Indonesia were required to dig graves for COVID-19 victimsA Facebook post is truthful in saying Indonesian leaders ordered eight non-mask-wearers to dig graves.


  • Village broadband mystery finally solved after 18 months of signal failure -

    Village broadband mystery finally solved after 18 months of signal failureEvery day, without fail, for 18 months, an entire Welsh village lost its broadband connection on the dot at 7am. The mystery left residents and engineers utterly baffled and frustrated. Unable to get online, the 400-strong population of Aberhosan, Powys, repeatedly called telecoms experts, who in turn, regularly descended on the village in a bid to identify the problem. In a desperate, and rather costly attempt to solve the problem, they even replaced the area?s cables. But still, much to their bemusement, the signal continued to plummet from 7am. Eventually, engineers launched an investigation, bringing in a ?crack squad? from other parts of the UK. Equipped with a specialist monitoring device called a Spectrum Analyser, the team was dispatched to scope the village from dawn. Michael Jones, an Openreach engineer, said: "We walked up and down the village in the torrential rain at 6am to see if we could find an electrical noise to support our theory.


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