Website Magazines or "eZines"
For those who have eZines or "Website Magazines", one of the best features are the "click through" features, which generates a report that tells us who clicked on a link. Whether it is a Web site or a promotional offering, many professional ezine services have terrific reports that let us know who is interested in our offer.
The best way to maximize this feature is to make a phone call to each subscriber who clicks through to a link. You will be amazed at the responses you will get:
"Wow, that's amazing. I was just on your Web site!" "Wow, what a coincidence! I was just thinking about you." "That's strange. I was just about to call you."
For the subscriber it's almost like a celebrity calling who they had been thinking about.
Sales and earning clients are all about timing. Calling your click-throughs will give you that timing. If your newsletter service does not have that feature, I encourage you to get one that does.
