Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done. Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization. This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.
No company can guarantee top search engine placement. However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization. Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.
Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!
While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.
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| Selecting Keyword Phrases | The Keyword Tools Trap Keyword | Why Blogs Rank High In Search Engines |
