Search Engine Optimization
Today's business climate dictates that
optimizing a corporate website is no longer
optional: it must be done. Even the most
conservative of internet presence budgets should
include some amount for keyword phrase
optimization. This process can be as small as
writing targeted titles and descriptions up to
powerfully designed and crafted web pages finely
tuned for every keyword phrase.
No company can guarantee top search engine
placement. However, Businelle Company does
guarantee that we will take your corporate website
through a 21-step process and make the best
practices decisions regarding search engine
optimization. Equally as important, we will
encourage and facilitate monthly measurement and
reporting on website performance and recommend any
appropriate changes.
Websites are more than pretty marketing pictures tucked away in a closet:
NEW CUSTOMERS NEED TO FIND THEM!
Increased Interest in Organic SEO
While PPC
costs rise, there is also a trend that no doubt
disturbs the engines that offer PPC programs.
Sixty-six percent of consumers "distrust" paid
search ads. [3] Up to 85% of searchers say they
"tend to ignore the paid listings" [4], while 87% of
commercial clicks take place "on the natural (not
sponsored) search results." [5] Three times as many
marketers who outsource the management of their
natural SEO to search engine marketing firms and who
also participate in pay-per-click advertising
recognize a higher ROI from their search engine
marketing services than from PPC. [6] These facts,
coupled with the fact that Google has recently
announced that it will begin to take the relevance
of pages into consideration when deciding in what
order the ads will appear (which will mean that
effective PPC campaigns will need at least some
basic organic SEO), point to one obvious result--an
increase in the number of companies that investigate
organic SEO programs, whether internally generated
or provided by outside search engine marketing
firms.
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