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Search Engine Optimization

Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done.  Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization.  This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.

No company can guarantee top search engine placement.  However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization.  Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.

Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!

Increased Interest in Organic SEO

While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.

Other Related Articles:

Selecting Keyword Phrases The Keyword Tools Trap Keyword Why Blogs Rank High In Search Engines

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  • China shuts almost 1.8 million accounts in pornography crackdown: Xinhua -BEIJING (Reuters) - China's Cyperspace Administration has closed nearly 1.8 million accounts on social networking and instant messaging services since it launched its anti-pornography campaign in April, state news agency Xinhua reported on Saturday. The campaign has been focused on shutting down websites showing pornography and services used to solicit prostitution. Most of the accounts closed were associated with microblogs, smart phone app WeChat and the instant messaging service QQ, Xinhua quoted the Cyberspace Administration as saying. ...
  • Netflix tells Canada regulator it shouldn't subsidize 'old media' -By Alastair Sharp TORONTO (Reuters) - Online video streaming service Netflix Inc told Canada's broadcast regulator on Friday that it opposes paying to support "old media" and its own commercial interests and market dynamics were enough to ensure it distributed Canadian content. The submissions from Netflix came on the last day of a two-week hearing on the future of Canadian television in which the Californian company has been painted as a disruptive threat to the country's established cable and broadcast television interests. ...
  • White House anti-assault campaign uses stars, sports to reach campuses -

    U.S. President Barack Obama stands next to Vice President Joseph Biden (L) as he launches the "It's On Us" campaign to help prevent sexual assault on school campuses while in WashingtonBy Susan Heavey WASHINGTON (Reuters) - U.S. President Barack Obama and Vice President Joe Biden, who have long talked about the need to curb sexual assault at universities, got some help on Friday from the people many young adults actually listen to: celebrities and athletes. In its latest effort to help college campuses confront the issue, the White House is relying on a combination of the National Collegiate Athletic Association, social media and star power to spread its message aimed at preventing and coping with such assaults. ...


  • U.S. judge awards $40.7 million in SEC case over bitcoin Ponzi scheme -

    The logo of Bitcoin (virtual currency) is pictured on a door in an illustration picture taken at La Maison du Bitcoin in ParisBy Jonathan Stempel (Reuters) - A U.S. federal judge in Texas ordered Bitcoin Savings and Trust and its owner to pay a combined $40.7 million after the Securities and Exchange Commission established that the company, which sold investments using the virtual currency, was a Ponzi scheme. In a decision dated Thursday, U.S. Magistrate Judge Amos Mazzant said Trendon Shavers "knowingly and intentionally" operated his company "as a sham and a Ponzi scheme," misleading investors about the use of their bitcoin, how he would generate promised returns and the safety of their investments. ...


  • Russia eyes measures to fend off Western Internet threat: Kremlin -

    A free municipal educational project called "The Krasnoyarsk electronic pensioner" in KrasnoyarskMOSCOW (Reuters) - Russia must think about protecting its Internet against threats from the West, a Kremlin spokesman said on Friday, in comments that one prominent critic said could herald moves to control all web-based data exchanges with the rest of the world. The Kremlin dismisses accusations that it wants to isolate the Russian Internet, repeatedly saying its only concern is to ensure national security, especially as relations with the West have plunged to Cold War lows over Ukraine. ...


  • Netflix says in talks with potential partners in Belgium -

    An illustration photo shows the logo of Netflix the American provider of on-demand Internet streaming media in ParisBRUSSELS (Reuters) - U.S. video streaming service Netflix said on Friday it was in talks with cable and telecoms groups to distribute its content in Belgium as it launched its on-demand service in the country. Netflix is talking with telecoms group Belgacom and cable operators, it said, in an effort to mirror distribution deals with Deutsche Telekom in Germany and Bouygues in France. ...


  • Belgium's Telenet not talking to Netflix over a distribution deal -BRUSSELS (Reuters) - Belgian cable group Telenet said on Friday it was not in talks with Netflix over a possible partnership to distribute the latter's online streaming services. Netflix said earlier on Friday it was in talks with Belgacom and other cable operators to distribute its content in Belgium. "No, we are not in talks at the moment," a Telenet spokesman said. (Reporting by Robert-Jan Bartunek; editing by Philip Blenkinsop)
  • Qualcomm shows off robot technology, but mum on China dispute -

    A logo of U.S. chipmaker Qualcomm is seen on the windshield of a car in BeijingBy Noel Randewich SAN FRANCISCO (Reuters) - Qualcomm Inc executives showed off robots made with smartphone technology at an annual developer conference on Thursday, but they steered clear of talking about China, a key growth market where the chipmaker is entangled in an antitrust investigation. With an explosion in smartphones in recent years tapering off, Qualcomm and handset manufacturers are eager to show consumers and investors that they have more innovation in store to drive demand for new devices. ...


  • San Francisco drag queens meet with Facebook over name policy -

    The Facebook logo is pictured at the Facebook headquarters in Menlo ParkSAN FRANCISCO (Reuters) - San Francisco drag queens and a city lawmaker met with Facebook on Wednesday demanding the site change its policy banning users from using aliases online, but said they were rebuffed. Facebook, the world's largest social media network, has cracked down on users with fake names. A company spokesman said it had locked scores of accounts in recent weeks, including hundreds owned by lesbian, gay, bisexual and transgender people. ...


  • Uber must face lawsuit over gratuity charge: court ruling -

    An illustration picture shows the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi signBy Dan Levine SAN FRANCISCO (Reuters) - A U.S. judge rejected a bid by the online for-hire car service Uber to dismiss a civil lawsuit that accuses the company of charging customers a 20 percent driver gratuity but pocketing most of the additional revenue instead. In a ruling late on Wednesday, U.S. District Judge Edward Chen in San Francisco said Uber must face multiple civil counts, including an allegation the company violated California's unfair competition laws. A company representative could not immediately be reached for comment. San Francisco-based Uber raised $1. ...


  • Kinnevik CEO sees little risk of tech bubble ahead of Zalando, Rocket floats -By Mia Shanley and Helena Soderpalm STOCKHOLM (Reuters) - Painful memories of the Internet bubble bursting more than a decade ago are likely to cut the risk that tech stocks get too frothy, as newcomers Zalando and Rocket Internet prepare to make market debuts, the head of Sweden's Kinnevik said. The company is the biggest investor in German online fashion retailer Zalando and has an 18.5 percent stake in venture capital company Rocket Internet, which has ambitions to be the largest Internet business outside the United States and China. ...
  • Stoners get high on love with marijuana dating sites -

    A young couple share a marijuana jointBy Mary Papenfuss SAN FRANCISCO (Reuters) - Dinner and a movie make for a typical date night but dinner followed by a joint could raise some eyebrows or be a turn-off despite increasing acceptance of marijuana use across the United States. So now, tuned-in stoners and users of medical pot are turning on to dating websites that cater exclusively to tokers or, at the very least, the ?cannabis friendly? to avoid experiencing what they describe as all-too-frequent shock and rejection on the dating circuit. ...


  • Chinese hacked U.S. military contractors: Senate panel -

    Illustration file picture shows a man typing on a computer keyboard in WarsawBy Ros Krasny WASHINGTON (Reuters) - Hackers associated with the Chinese government have repeatedly infiltrated the computer systems of U.S. airlines, technology companies and other contractors involved in the movement of U.S. troops and military equipment, a U.S. Senate panel has found. The Senate Armed Services Committee's year-long probe, concluded in March but made public on Wednesday, found the military's U.S. Transportation Command, or Transcom, was aware of only two out of at least 20 such cyber intrusions within a single year. ...


  • Online volunteers map uncharted Ebola zones to help save lives -By Stella Dawson WASHINGTON (Thomson Reuters Foundation) - Donating to disasters used to mean writing a check to Oxfam or the Red Cross. These days in the Internet age, for the Ebola crisis, citizens from all over the world are donating their time by going online to build maps for relief workers. Call it crowd-sourced cartography that can save lives. ...
  • Banks spend more on IT, hoping the cloud is silver-lined -

    A women holds her laptop as she walks in front of a cloud computing logo at the booth of IBM during preparations for the CeBIT trade fair in HanoverBy Tom Miles GENEVA (Reuters) - Two-thirds of banks are planning to spend more on information technology this year, the highest proportion since before the start of the financial crisis, according to an annual survey published on Wednesday. The survey of 198 senior bankers by banking software firm Temenos also found only 11 percent anticipated spending less on IT this year, the lowest since 2008. ...


  • Top U.S. security threats: lone wolves, Syria fighters : officials -

    A view is seen of smoke billowing after American air strikes in KhazirBy Doina Chiacu WASHINGTON (Reuters) - Americans radicalized by online propaganda from Islamic State and other militant groups pose the main terrorist threat to the United States, which is especially vulnerable to foreign fighters returning from Syria, senior U.S. security officials said on Wednesday. While there is no evidence that the radical Islamist group plans an attack on U.S. soil, its vigorous propaganda machine and sophisticated online recruitment efforts created a clear potential threat, they said. ...


  • Air strikes not enough to destroy Islamic State: U.S. general -By Adrian Croft WIESBADEN Germany (Reuters) - Air strikes alone will not be enough to destroy Islamic State fighters in Iraq and Syria, and Baghdad will need training to rebuild ground forces capable of ?going after them and rooting them out,? the U.S. Army Chief of Staff said on Wednesday. Three years after U.S. forces pulled out of Iraq, President Barack Obama has ordered air strikes to halt Islamic State fighters who made rapid advances earlier this year as Iraqi forces melted away. General Ray Odierno, who commanded U.S. ...
  • Chinese hacked U.S. military contractors, Senate panel finds -

    Illustration file picture shows a man typing on a computer keyboard in WarsawBy Ros Krasny WASHINGTON (Reuters) - Hackers associated with the Chinese government have repeatedly infiltrated the computer systems of U.S. airlines, technology companies and other contractors involved in the movement of U.S. troops and military equipment, a U.S. Senate panel has found. The Senate Armed Services Committee's year-long probe, concluded in March but made public on Wednesday, found the military's U.S. Transportation Command, or Transcom, was aware of only two out of at least 20 such cyber intrusions within a single year. ...


  • German judge lifts temporary ban on Uber ride-sharing -

    An illustration picture shows the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi signBy Eric Auchard and Harro Ten Wolde FRANKFURT (Reuters) - A Frankfurt judge granted a reprieve to Uber, the online transportation service, setting aside a temporary injunction issued two weeks ago against the Silicon Valley company from operating a novel car-sharing service across Germany. Frankfurt Regional Court Judge Frowin Kurth said on Tuesday that the issues in the case brought against Uber by German taxi operator group Taxi Deutschland deserved a fuller airing in court, but lacked the urgency for a temporary injunction. ...


  • Source denies report that IAC offered to buy Israel?s Perion -JERUSALEM (Reuters) - An Israeli financial news website on Wednesday reported that New York-based media and Internet company IAC/Interactive Corp has offered to buy Israel-based Perion Network, but a source with knowledge of the matter later said the report was untrue. Israel's Calcalist, quoting unnamed market sources, said that IAC has offered more than $500 million for Perion, whose technology helps developers distribute apps and make money off them through advertising. IAC had no official comment, and an official at Perion also said the company was not commenting on the report. ...
  • Germany to toughen penalties against child porn -BERLIN (Reuters) - Germany is seeking to widen its definition of child pornography and jail people for up to three years for owning or trading photographs of naked children that are considered pornographic, according to a new draft law. "The new rules will improve the protection of victims of sexual offences," said Justice Minister Heiko Maas, presenting the bill which was approved by the cabinet on Wednesday. "Child pornography is sexual abuse. Children are not able to defend themselves against such violence and are traumatized," he said. ...
  • Tiger Global leads $60 million investment in India's Quikr -MUMBAI (Reuters) - Indian online classifieds portal Quikr has secured $60 million from backers led by U.S. investor Tiger Global Management LLC to boost product development and expand its mobile business, the company said on Wednesday. Indian online businesses, especially e-retailers, have been a favorite for global investors who are betting on the segment's growth in a country which already has the world's third-largest population of Internet users, even though less than a fifth of its 1.3 billion people have access to the web. ...
  • Yelp, TinyCo to settle U.S. charges of improperly collecting kids' data -WASHINGTON (Reuters) - The online review site Yelp and mobile app developer TinyCo have agreed to settle separate charges that they improperly collected children's online information, the U.S. Federal Trade Commission said on Wednesday. Under the terms of the settlements, Yelp will pay a $450,000 civil penalty, while privately held TinyCo will pay a $300,000 civil penalty. The Children?s Online Privacy Protection Act, or COPPA, requires that companies collecting information about children under 13 online follow a number of steps to ensure that children?s information is protected. ...
  • Scout24 owners set to announce IPO in October: sources -FRANKFURT (Reuters) - The owners of classified ad firm will announce plans in October to list part of their holdings in an initial public offering in Germany, two sources familiar with the transaction said. According to the sources, the owners plan to float about 25 percent of Scout24 shares, with a potential value of 500-700 million euros ($648-907 million). The IPO comes only months after private equity firm Hellman & Friedman and Blackstone closed a deal to acquire a 70 percent stake in Scout24 from Deutsche Telekom for about 1. ...
  • German brothers to make billions from Rocket e-commerce empire -By Emma Thomasson BERLIN (Reuters) - Oliver Samwer and his brothers Marc and Alexander are on the brink of becoming Germany's newest billionaires with the flotations of Rocket Internet and the European online fashion site Zalando it helped launch in 2008. The sons of a lawyer who encouraged them to read Germany's Handelsblatt finance daily, they want to make Rocket the world's biggest e-commerce platform outside the United States and China by conquering markets that Amazon or Alibaba have yet to dominate. ...
  • Alibaba options expected to be listed on September 29: exchanges -

    An employee is seen behind a glass wall with the logo of Alibaba at the company's headquarters on the outskirts of Hangzhou, Zhejiang provinceBy Saqib Iqbal Ahmed NEW YORK (Reuters) - Investors looking to hedge their bets or speculate on the direction of Alibaba Group's stock after its expected public sale of shares on Friday, will be able to trade its options in two weeks, as U.S. options exchanges are expected to list contracts on the company. The Chinese e-commerce company's options will be listed on CBOE Holdings Inc and International Securities Exchange Holdings' options exchanges on Sept. 29, pending the company's public sale of shares this week, the exchanges said on Tuesday. ...


  • U.S. NSA chief says monitoring tech-savvy Islamic State -

    NSA Director Adm. Michael Rogers speaks at a Reuters CyberSecurity Summit in WashingtonBy Doina Chiacu WASHINGTON (Reuters) - As U.S. military leaders outlined their strategy before Congress to fight Islamic State militants on the battlefield, the National Security Agency chief said on Tuesday he was watching the media-savvy group's cyber capabilities. Asked whether the Sunni Muslim group was planning cyber attacks on U.S. interests, Admiral Mike Rogers said he could not discuss specifics of the organization's technical capabilities. ...


  • Alibaba options expected to be listed on Sept. 29: exchanges -

    An employee is seen behind a glass wall with the logo of Alibaba at the company's headquarters on the outskirts of Hangzhou, Zhejiang provinceBy Saqib Iqbal Ahmed NEW YORK (Reuters) - Investors looking to hedge their bets or speculate on the direction of Alibaba Group's stock after its expected public sale of shares on Friday, will be able to trade its options in two weeks, as U.S. options exchanges are expected to list contracts on the company. The Chinese e-commerce company's options will be listed on CBOE Holdings Inc and International Securities Exchange Holdings' options exchanges on Sept. 29, pending the company's public sale of shares this week, the exchanges said on Tuesday. ...


  • U.S. court throws out VirnetX $368 million patent award vs Apple -

    Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in TokyoBy Jonathan Stempel (Reuters) - A federal appeals court on Tuesday threw out a jury order requiring Apple Inc to pay VirnetX Holding Corp $368.2 million in damages for infringing four patents concerning technology for providing security over the Internet. Shares of VirnetX plunged as much as 59.8 percent after the U.S. Federal Circuit Court of Appeals in Washington ordered a new trial, and said the damages award was based on defective jury instructions. VirnetX derives most of its revenue from patent licensing. ...


  • Russia's Mail.Ru ends VKontakte dispute with $1.5 billion deal -

    Russia's richest man Usmanov attends the annual meeting of the World Economic Forum (WEF) in DavosBy Maria Kiselyova MOSCOW (Reuters) - Mail.Ru Group , majority-owned by Russia's richest man Alisher Usmanov, has resolved a shareholder dispute over the country's biggest social network VKontakte (VK), buying out a rival co-investor for $1.47 billion. The deal could clear the way for a revival of plans for a stock market listing of VKontakte, scrapped in 2012 because of poor market conditions. VK, known as Russia's answer to Facebook , has been the focus of an ownership battle since April 2013 when investment fund United Capital Partners (UCP) bought a 48 percent stake. ...


  • Deadline near, net neutrality comments top 3 million at U.S. FCC -Federal Communications Commission has received a record 3 million comments from consumers, advocates, companies and lawmakers on proposed new Internet traffic, or "net neutrality," rules as the deadline to formally weigh in approached on Monday. The comments, whose flow has tested and at times overwhelmed the FCC's systems, continued to be received as the deadline for submissions to the official record approached at the end of the day, said FCC spokeswoman Kim Hart. FCC Chairman Tom Wheeler in April revealed his proposal to set new Open Internet rules that regulate how Internet service providers (ISPs) manage traffic on their networks. Under the proposal, ISPs such as Comcast Corp would be prohibited from blocking users' access to websites or applications but could charge content companies, such as Netflix Inc, to ensure quick and reliable delivery of their traffic to users, as long as such deals are deemed "commercially reasonable." Consumer advocates pounced on proposed rules they saw as creating fast and slow "lanes" on the web.
  • Governments pressure Google for more user information -

    Google signage seen at the company's offices in New York(Reuters) - Google Inc said it was facing increasing pressure from governments around the world to reveal user information in criminal investigations amid ongoing revelations about national surveillance programs. The number of requests increased 15 percent sequentially in the first half of this year and 150 percent in the last five years, the company said in its semi-annual transparency report on Monday. (http://bit.ly/1saSddE) In the United States, demand for information jumped 19 percent in the first six months of 2014 and more than tripled since 2009, when it started publishing the report. ...


  • Rosetta team picks spot for historic comet landing -

    Artist rendering of Rosetta, the European Space Agency's cometary probe with NASA contributionsBy Victoria Bryan and Tim Hepher BERLIN/PARIS (Reuters) - A team of scientists identified on Monday the point on the surface of a comet, known as "Site J," where they aim to land a probe in what would be a historic breakthrough for their decade-long project. The probe or lander will be dispatched from the Rosetta spacecraft, which was launched by the European Space Agency (ESA) in 2004 and has been tracking comet 67P/Churyumov-Gerasimenko on its trip around the sun. ...


  • Deutsche Telekom says finds no evidence of NSA, GCHQ surveillance -

    The logo of Deutsche Telekom AG is seen outside the company's headquarter in BonnDeutsche Telekom said it had found no indication that the U.S. National Security Agency (NSA) and Britain's GCHQ had obtained access to its computer network, but said it was investigating the matter following a report in Sunday's Der Spiegel magazine. "We are looking into every indication of possible manipulations but have not yet found any hint of that in our investigations so far," a Telekom spokesman said in a statement on Sunday. Der Spiegel said it had seen information suggesting the NSA and GCHQ had gained access to the networks of Deutsche Telekom and smaller German provider Netcologne.


  • Islamic State's Twitter silence raises questions -

    A fighter of the ISIL holds a flag and a weapon on a street in MosulBy Alexei Oreskovic and Lesley Wroughton SAN FRANCISCO/WASHINGTON (Reuters) - Islamic State's Twitter users, which have trumpeted the group's violent acts and world view on the social media service, have gone abruptly quiet in past days. The sudden silence also came days after reports about Islamic State-linked accounts threatening action against Twitter employees, though there was no evidence to link the two episodes.


  • China shuts newspaper website amid extortion scandal -BEIJING (Reuters) - China has shut a respected business newspaper's website and opened an investigation, state media said on Friday, after executives confessed they extorted "huge payments" from companies in exchange for quashing critical stories. The official Xinhua news agency reported last month that eight suspects, some working at the 21st Century Business Herald and others at public relations firms, were under investigation. ...
  • Professor who lost job over Gaza tweets rebuffed by Illinois university trustees -University of Illinois trustees voted overwhelmingly on Thursday not to reinstate Steven Salaita, whose Twitter postings about Israel caused him to lose a promised faculty job, sparking debate about academic freedom and the use of social media. Salaita, a former tenured professor of English at Virginia Tech, accepted a tenured professorship in October 2013 to teach at University of Illinois' American Indian Studies program but it was revoked in early August after Salaita posted tweets denouncing Israel's military strikes in Gaza. Many of the Twitter messages were inflammatory and in justifying its decision not to give him a job, the university said they were demeaning and uncivil.
  • Cyber breaches rare among U.S. state-registered investment advisers -study -

    A lock icon, signifying an encrypted Internet connection, is seen on an Internet Explorer browser in ParisCyber security breaches are rare among investment advisory firms registered with U.S. Just 4 percent of advisers reported having a "cyber security incident" during the years in which they have been registered in their respective states, according to a study by the North American Securities Administrators Association (NASAA). Theft and unauthorized use of confidential data were problems for 1 percent of advisers, NASAA said. Also, fewer than half of the firms surveyed, or 44 percent, had policies, procedures and training in place related to cyber security.


  • Detroit IT systems 'fundamentally broken': city's tech officer -By Lisa Lambert DETROIT (Reuters) - (This version of the story corrects reference to Unisys, coding problems in 5th paragraph) Detroit relies on antiquated and dilapidated information technology for basic city administration, which puts citizens' safety at risk, makes simple administrative tasks impossible, and creates opportunities for security breaches, the city's information officer testified at a bankruptcy hearing on Monday. Beth Niblock, who was hired as Detroit's chief information officer after she assessed the city's technology as part of a White House-appointed team, frequently used the words "atrocious" and "unreliable" to describe the computers and network that the city uses for everything from managing email to supporting fire stations.
  • Washington state teenagers arrested in school shooting threats -Friends of a Washington state man accused of threatening a shooting rampage at his former high school have been arrested on charges of intimidating witnesses who brought the alleged plot to the attention of police, officials said on Wednesday. Matthew Smiley, 18, was charged on Monday with felony harassment and ordered held on $2 million bail for making multiple threats to "shoot up" his former high school in Kingston, on the Kitsap Peninsula, west of Seattle, court officials said. "Witnesses also reported the young man had access to firearms and had displayed these weapons as a point of emphasis," the Kitsap County Sheriff's Office said. All four were awaiting arraignment on a single count of witness intimidation, a court official said on Wednesday.

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