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Search Engine Optimization

Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done.  Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization.  This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.

No company can guarantee top search engine placement.  However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization.  Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.

Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!

Increased Interest in Organic SEO

While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.

Other Related Articles:

Selecting Keyword Phrases The Keyword Tools Trap Keyword Why Blogs Rank High In Search Engines

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  • Suspect identified in eight graffiti vandalism cases in National Parks -By Steve Gorman LOS ANGELES (Reuters) - Federal officials have publicly identified a woman suspected of graffiti vandalism in at least eight national parks across the West, including Yosemite and Death Valley in California, and credit social media for helping pinpoint the alleged culprit. Casey Nocket of New York state has not been arrested or charged but was confirmed on Thursday as "the major suspect" in an investigation of one of the most widespread acts of serial vandalism documented in the National Park System. ...
  • Twitter product chief sidelined as user engagement slides -SAN FRANCISCO (Reuters) - Twitter Inc has sidelined the product chief it recently poached from rival Google Inc, in the latest executive reshuffle at the online messaging service, according to a source familiar with the situation. Former consumer product chief Daniel Graf will now oversee strategic initiatives such as geo-location mobile features, the person said on condition of anonymity because the move was not public. Kevin Weil, who was head of revenue-generating products, will now take charge of all products at the company, the person said. ...
  • Hiring business drives LinkedIn's revenue beat -

    The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain ViewBy Arathy S Nair and Lehar Maan (Reuters) - Corporate networking site LinkedIn Corp reported better-than-expected quarterly profit and revenue as more businesses used its services to hire staff. The company's hiring business has been thriving as employers find its services more helpful in assessing a candidate's suitability for a role. Strong growth in the hiring business and rapid expansion in international markets such as China are considered by analysts to be the main growth drivers for the company in the next few quarters. ...


  • Expedia's third-quarter profit soars 50 percent -By Jeffrey Dastin (Reuters) - Expedia Inc reported robust third-quarter earnings on Thursday and topped analyst estimates, as strong hotel bookings boosted the company's profit by more than 50 percent from the year-earlier quarter. The world's largest online travel company by bookings posted net income of $257.1 million and earned $1.94 per diluted share, well ahead of Wall Street's average estimate of $1.74, according to Thomson Reuters I/B/E/S. ...
  • Comcast, AT&T seek to reassure on no plans for Internet 'fast lanes' -

    View of the headquarters of Comcast on JFK Boulevard in PhiladelphiaBy Alina Selyukh WASHINGTON (Reuters) - Comcast Corp and AT&T Inc have no plans to create Internet "fast lanes" that may hurt consumers' freedom to roam the Web, the leading U.S. broadband providers told the U.S. Senate Judiciary Committee chairman in recent letters. Senator Patrick Leahy last week wrote to top Internet service providers (ISPs), urging them to pledge that they would not enter any so-called paid prioritization deals, in which content companies would pay ISPs to ensure smooth and fast delivery of their traffic. ...


  • Oklahoma teen arrested for threatening shooting spree at school -By Heide Barndes OKLAHOMA CITY (Reuters) - An Oklahoma teenager has been arrested on suspicion of making online threats to go on a shooting spree at his high school, law enforcement officials said on Thursday. The 15-year-old student has not been identified. He made the threats on Wednesday against Duncan High School, in the southern part of the state, on a phone-based social media site, Duncan police and the Federal Bureau of Investigation said. The arrest follows a shooting at a Washington state high school last week in which a teenager used a handgun to shoot five classmates. ...
  • U.S. warns China against dragging out technology trade deal -WASHINGTON (Reuters) - China must move ahead with a global deal to eliminate duties on billions of dollars of technology products or risk upsetting other trade talks, U.S. Trade Representative Michael Froman said on Thursday. The United States and Europe have blamed China, the world's biggest exporter of IT products, for derailing talks on a pact on technology trade by asking for too many exemptions. China is due to chair an Asia-Pacific Economic Cooperation (APEC) summit on Nov. ...
  • Vice Media teams up with Canada's Rogers to build Toronto studio -By Alastair Sharp TORONTO (Reuters) - Vice Media, a maker of edgy videos popular with younger viewers, has teamed up with Rogers Communications Inc to build a studio in Toronto to produce news, documentaries and other content with Canadian filmmakers. The C$100 million ($89.43 million) deal announced by the companies on Thursday includes plans for a Vice TV network across Canada. The studio is due to launch some time next year. ...
  • Design site Minted raises new cash, expands into textiles -

    Handout photo of Minted company founder and chief executive Mariam NaficyBy Sarah McBride SAN FRANCISCO (Reuters) - Minted, an online marketplace for stationery and art, has raised $38 million in new financing as it taps into consumer demand for small-batch, high-participation manufacturing, it said Thursday. The money will help Minted expand into textiles and set up a new system where popular designers on the site can create their own storefronts within the larger Minted site. ...


  • Only top legislators informed of White House computer attack -

    A general view of the White House in WashingtonBy Mark Hosenball WASHINGTON (Reuters) - An attack by hackers on a White House computer network earlier this month was considered so sensitive that only a small group of senior congressional leaders were initially notified about it, U.S. officials said on Thursday. The officials said the Democratic and Republican leaders of the Senate and the House of Representatives and the heads of the Senate and House Intelligence Committees, collectively known as the "Gang of Eight," were told last week of the cyber attack, which had occurred several days earlier. ...


  • China's Internet chief accuses U.S. of hacking but says talks 'unhindered' -

    Illustration file picture shows a man typing on a computer keyboard in WarsawBEIJING (Reuters) - Eighty percent of Chinese government websites have been attacked by hackers, with most of the assaults launched from the United States, a top Chinese Internet regulator said on Thursday. Lu Wei, head of the State Internet Information Office, condemned the use of "superior technology to attack or steal secrets". But he described U.S.-China dialogue on cybersecurity as "unhindered", less than a week after the talks appeared to have stalled. Chinese state councilor Yang Jiechi told U.S. ...


  • Alibaba plays trademark card to protect lead as China's $8 billion e-commerce spree nears -

    Employees work at an Alibaba Group warehouse on the outskirts of Hangzhou, Zhejiang provinceBEIJING (Reuters) - A trademark spat between Chinese e-commerce giant Alibaba Group Holding Ltd and rival JD.com flared into public view after JD published an Alibaba letter urging publishers to be careful about advertising in promotions for China's annual "Singles' Day" spree, the world's largest online shopping day. In the letter, dated Oct. 16 and published on Thursday on a JD social media account, Alibaba's Tmall.com marketplace warned Chinese publishers against running ads with the "Double Eleven" motif that are not official Alibaba promotions. ...


  • Factbox: Midterm elections' impact on U.S. energy, environment agenda -By Valerie Volcovici WASHINGTON (Reuters) - The 2014 U.S. mid-term elections could shake up Congress in the midst of two major transformations in energy and environmental policy. A boom in the production of shale oil and gas has turned the United States into an energy superpower, putting the country on course to overtake Saudi Arabia as the world's biggest oil producer. Meanwhile, the Obama administration has moved ahead with its Climate Action Plan, a strategy to use regulations to address global warming without action from Congress. ...
  • With selfies and listicles, U.S. politicians go vote-hunting on social media -By Alina Selyukh WASHINGTON (Reuters) - From viral videos to selfies, listicles and "throwback Thursday" photos, candidates in the Nov. 4 midterm elections are leaving no social media stone unturned. Where a 2010 gubernatorial or congressional campaign could proudly claim an active presence on Twitter as something almost fashion-forward, in 2014 a multifaceted digital strategy is seen as a prerequisite, even if little research exists to show how much online politicking translates into votes. Virtually all candidates are on Twitter and Facebook. ...
  • Ridesharing company Uber gains ground in Las Vegas courtroom -

    An illustration picture shows the logo of car-sharing service app Uber on a smartphone next to the picture of an official German taxi signLAS VEGAS (Reuters) - The ridesharing company Uber gained ground in Las Vegas Wednesday when a District Court judge ruled against a restraining order that would have temporarily prohibited it from operating in Clark County, the Las Vegas Review-Journal reported. Taxi drivers around the world have urged lawmakers to regulate or ban such services, which allow users to use apps on their smartphones to hire a private driver, rather than calling a taxi company. ...


  • Naver third quarter profit up 88 percent as chat app Line lifts overseas sales -By Joyce Lee SEOUL (Reuters) - Naver Corp , South Korea's top internet portal operator, reported an annual 88 percent rise in operating profit for July-September, mostly in line with expectations as Japan-based chat app subsidiary Line Corp continued to fuel growth. Line reported net sales of 208.5 billion won ($198.0 million), up 57.1 percent from a year earlier, buoyed by brisk sales of games and "stickers," or special emoticons. For July-September, Naver reported an operating profit of 189 billion won, compared with a mean estimate of 201 billion won, according to Thomson Reuters I/B/E/S. ...
  • Televisa launches new fixed-line phone, internet deal -By Elinor Comlay and Tomás Sarmiento MEXICO CITY (Reuters) - Mexico's Grupo Televisa is launching a new fixed-price package for an unlimited home-phone and internet service in an effort to snap up customers from billionaire Carlos Slim's America Movil . The package, which combines broadband with unlimited calls to fixed lines and mobiles within Mexico, the United States, Canada, Latin America and Europe, will launch in Mexico City next month, vice president for telecommunications Adolfo Lagos told Reuters in an interview. ...
  • Naver third quarter operating profit up 88 percent year-on-year -SEOUL (Reuters) - Naver Corp , South Korea's top internet portal operator, said on Thursday its third-quarter profit rose 88 percent from a year earlier, mostly in line with forecasts, lifted by revenue growth at its messaging app subsidiary Line Corp . Naver reported a July-September operating profit of 189 billion won ($179.46 million), compared with a 201 billion won mean estimate of 23 analysts polled by Thomson Reuters I/B/E/S. It reported an operating profit of 105 billion won a year ago and 191 billion won in the previous quarter. ...
  • Akamai expects strong U.S. dollar to weigh on fourth-quarter revenue -By Soham Chatterjee (Reuters) - Akamai Technologies Inc , whose service helps speed up delivery of Web content, said a stronger U.S. dollar would hurt revenue growth in the current quarter, sending its shares down as much as 5 percent in after-market trade. The company forecast revenue of $515-$535 million for the fourth quarter, largely below the average analyst estimate of $531.3 million. The tepid revenue forecast took the shine off Akamai's higher-than-expected third-quarter results that drove up the company's shares as much as 6 percent earlier. ...
  • China's Baidu posts third quarter revenue below analysts' targets -

    People talk in front of a Baidu's company logo at Baidu's headquarters in Beijing(Reuters) - Baidu Inc posted a less-than-expected 52 percent surge in third-quarter revenue, even as mobile traffic for China's dominant Internet search engine continued to grow. On Wednesday, the company referred to as "China's Google" forecast a 45.4 to 49.6 percent rise in revenue this quarter, generally in line with Wall Street projections but a marginal deceleration in its pace of expansion. Baidu showed it has been spending more on marketing and content, and on acquiring users. Traffic acquisition costs grew to 12.9 percent of overall revenue, or 1.742 billion yuan in the third quarter. ...


  • IBM, Twitter to partner on business data analytics -

    A person holds a magnifying glass over a computer screen displaying Twitter logosBy Marina Lopes WASHINGTON (Reuters) - International Business Machines Corp on Wednesday announced a partnership with Twitter to help shape business decisions using data collected from tweets worldwide. IBM will help businesses predict trends in the marketplace and consumer sentiment about products and brands and will train 10,000 employees to consult businesses on the best use of Twitter data. IBM chief executive Ginni Rometty has been trying to shift the 100-year-old company's focus away from commoditized hardware to higher-value cloud and data analytics products. ...


  • Twenty-nine charged in Chicago with 'cracking cards' bank fraud scheme -By Mary Wisniewski CHICAGO (Reuters) - Twenty-nine people in the Chicago area face state or federal charges for involvement with a bank fraud scheme known as "cracking cards," which found participants through rap music and social media, prosecutors said on Wednesday. The multimillion-dollar scheme, which started on Chicago's South Side about three years ago, involved recruiting bank customers to give up their debit cards and PIN numbers with the promise of making fast cash, the U.S. Attorney's Office in Chicago said. ...
  • Barry Diller's IAC makes handsome profit from online matchmaking -

    IAC/InterActiveCorp Chairman Diller leaves the Allen and Co's annual media conference in Sun ValleyBy Sai Sachin R (Reuters) - Money can't buy you love, but Barry Diller's IAC/InterActiveCorp knows the search for it can be rather lucrative. Higher revenue from dating websites such as Match.com and OurTime.com helped the company triple its profit and beat Street estimates in the third quarter. Shares of IAC, which also owns the popular mobile dating app Tinder, rose as much as 5 percent on Wednesday. Revenue from IAC's dating services business rose 5 percent due to higher revenue from North America and more paid subscribers. Paid subscribers across its dating websites grew 9 percent to 3. ...


  • BlackBerry CEO pens open letter ahead of Classic launch -

    BlackBerry Chief Executive John Chen speaks during the official launch of the Passport smartphone in TorontoTORONTO (Reuters) - BlackBerry Ltd Chief Executive John Chen penned an open letter to current and former BlackBerry users on Wednesday in a push to create some buzz for the company's new BlackBerry Classic device, which is set to debut later this year. The Classic, which bears striking similarities to the company's once wildly popular Bold smartphone, will come with a complete top row of navigation keys and a trackpad. Those are features that many BlackBerry fans missed when the company rolled out its revamped BlackBerry 10 line of devices last year. ...


  • 10 most annoying Facebook users -

    People pose with mobile devices in front of projection of Facebook logo in this picture illustration taken in ZenicaWho is the most tiresome of them all? The relentless liker.


  • Facebook spending gets thumbs up from analysts - if not investors -

    People pose with mobile devices in front of projection of Facebook logo in this picture illustration taken in ZenicaBy Tenzin Pema and Supantha Mukherjee (Reuters) - Another day, another quarterly report from a technology company that disappointed investors. Facebook Inc's shares fell as much as 7.4 percent to $74.78 in early trading on Wednesday, a day after the company revealed aggressive spending plans for 2015. But analysts were taking a more upbeat view, saying the heavy spending will drive long-term growth and reinforce the social networking giant's market dominance. ...


  • Around 100,000 Hungarians rally for democracy as internet tax hits nerve -

    People hold up their mobile phones as they protest against a new tax on Internet data transfers in the centre of BudapestBy Marton Dunai BUDAPEST (Reuters) - (This Oct. 28 story corrects the first date in quote in eighth paragraph) About 100,000 Hungarians rallied on Tuesday night to protest at a planned tax on data traffic and the broader course of Prime Minister Viktor Orban's government they saw as undermining democracy and relations with European Union peers. It was by far the largest protest since his center-right government took power in 2010 and pursued moves to redefine many walks of life, drawing accusations of creeping authoritarianism, although it was re-elected by a landslide this year. ...


  • Cyber breaches put 18.5 million Californians' data at risk in 2013: report -

    Attorney General Harris speaks at the 2014 California Democrats State Convention at the Los Angeles Convention Center in Los AngelesBy Steve Gorman LOS ANGELES (Reuters) - Cyber intrusions and other data breaches put the personal records of 18.5 million Californians, nearly half the state's population, at risk in 2013, a seven-fold increase over the year before, the state attorney general reported on Tuesday. The number of data breaches reported by companies and government entities increased 28 percent, from 131 in 2012 to 167 last year, more than half of them, or 53 percent, caused by cyber incursions such as computer hacking and malware, the report said. ...


  • Magyar Telekom flags austerity if Internet tax passes -BUDAPEST (Reuters) - Hungary's market-leading telecommunications firm Magyar Telekom may be forced to cut back investments or review its staffing if a planned new Internet tax takes effect, Chief Executive Chris Mattheisen was quoted as saying on Tuesday. He told the business portal portfolio.hu that the tax burden in Hungary was limiting the Deutsche Telekom unit's profitability and its shares' dividend potential, a big factor in their attractiveness. The center-right government of Prime Minister Viktor Orban has followed years of sectoral surtaxes with a new plan to tax data transfers. ...
  • Facebook warns of increased spending, shares fall -

    The sun rises behind the entrance sign to Facebook headquarters in Menlo Park before the company's IPO launch,By Alexei Oreskovic SAN FRANCISCO (Reuters) - Facebook Inc warned on Tuesday of a dramatic increase in spending in 2015 and projected a slowdown in revenue growth this quarter, slicing a tenth off its market value. The hefty spending plans exposed the first signs of stress in the rock-solid support that investors have accorded the social networking company over the past year. ...


  • Digital bank Atom seeks $32 million ahead 2015 launch: Sky News -(Reuters) - New British banking venture Atom is tapping investors to raise about 20 million pounds ($32.27 million) ahead of its planned launch next year, the Sky News reported late Tuesday. Atom, which plans to offer its services online and have no physical branches, is expected to raise the current round of funding from existing and new shareholders, the website said. Few of the prominent bankers have agreed to contribute to Atom's new fundraising, which would value the company up to 30 million pounds, Sky News said. ...
  • Canada's RBC withdrew from Alibaba IPO after employee's inadvertent comment -

    A Royal Bank of Canada (RBC) sign is seen in downtown TorontoTORONTO (Reuters) - Royal Bank of Canada said on Tuesday it pulled out of and forfeited fees in the Alibaba initial public offering, after an employee commented on the deal during the quiet period before the world's largest IPO. "An employee unrelated to the Alibaba IPO process inadvertently made a comment about the transaction on an industry webinar during the period leading up to the offering," the bank said in an emailed statement on Tuesday. ...


  • Taco Bell, fast-food rivals push toward mobile ordering -

    A Taco Bell logo is seen outside one of its restaurant in Vienna, VirginiaLOS ANGELES (Reuters) - Taco Bell on Tuesday debuted its mobile app that allows customers to place an order, customize their food, access special offers and pay from their phones. The move from the chain owned by Yum Brands Inc comes as restaurants, including McDonald's Corp and, seek to use mobile technology to ring up more sales and speed up service. "We believe mobile ordering and payment is the biggest innovation since the drive-thru," Taco Bell President Brian Niccol said in a statement. ...


  • Judge dismisses Noriega case against Activision over videogame -By Andrew Chung (Reuters) - A U.S. judge has dismissed former Panamanian dictator Manuel Noriega's lawsuit against Activision Blizzard Inc over his depiction in the popular videogame "Call of Duty: Black Ops II." Judge William Fahey of Los Angeles Superior Court granted Activision's special motion to strike the case, under a California statute that seeks to prevent lawsuits stifling free speech. Monday's ruling was made public on Tuesday. ...
  • U.S. officials urge more govt-business cooperation on cybersecurity -

    A lock icon, signifying an encrypted Internet connection, is seen on an Internet Explorer browser in ParisBy Aruna Viswanatha WASHINGTON (Reuters) - U.S. officials on Tuesday urged corporate America to work with the government to fend off cyber threats and said intelligence and law enforcement authorities are working to get useful information to companies about potential attacks. The FBI has presented more than three dozen classified, sector-specific threat briefings to companies in the past year, John Carlin, head of the Justice Department's National Security Division, said at a conference hosted by the U.S. Chamber of Commerce. ...


  • Snapdeal founder eyes Alibaba playbook with funding deal -By Nivedita Bhattacharjee MUMBAI (Reuters) - Kunal Bahl, co-founder of Indian online marketplace Snapdeal, has come a long way from his days as a business school student selling detergent in U.S. supermarkets. After final negotiations over a sushi breakfast earlier this month, Snapdeal on Tuesday unveiled a $627 million investment from Japan's SoftBank, one of the high-profile early backers -- and now major shareholder -- in China's Alibaba. The deal marks the largest single investment in an Indian e-commerce firm to date. ...
  • Google's YouTube explores paid, ad-free video service -

    A picture illustration shows a YouTube logo reflected in a person's eye, in central Bosnian town of ZenicaBy Alexei Oreskovic SAN FRANCISCO (Reuters) - YouTube, the popular online video service owned by Google Inc, is planning to offer a paid, ad-free version, the head of the site said. The move would represent a significant change for the world?s No. 1 online video website, whose free videos, often accompanied by short commercials, attract more than 1 billion users a month. ?There are going to be cases where people are going to say ?I don?t want to see the ads or I want to have a different kind of experience?,? Susan Wojcicki, a Google senior vice president who heads the YouTube business, said at the Code/Mobile technology conference in Half Moon Bay, California late on Monday. Wojcicki, who became the head of YouTube in February after several years overseeing Google?s multibillion-dollar advertising business, said a paid video service was ?near-term? but provided few details, including how much a subscription would cost.


  • Twitter's efforts to engage users yet to fully pay off -

    A portrait of the Twitter logo in Ventura(Reuters) - Twitter Inc's efforts to improve user engagement and growth rates are taking longer than expected to gain traction, prompting a wave of rating and price target cuts on the stock. Twitter's shares fell 14 percent to a near four-month low of$41.80 in early trading on Tuesday. Up to Monday's close, the stock had already fallen about 24 pct this year. The online messaging service, known for its maximum 140 character "tweets", said on Monday its timeline views per user, a measure of engagement, fell 7 percent in the third quarter. ...


  • Japan's SoftBank kicks off $10 billion India online spree, buys stake in Snapdeal -

    A man holding an umbrella walks past the logo of Softbank Corp at its branch in TokyoBy Nivedita Bhattacharjee and Indulal PM MUMBAI (Reuters) - Japanese telecom and media group SoftBank Corp has set its sights on Indian e-commerce in its aggressive expansion drive, saying it will invest about $10 billion in the booming sector as it took a strategic stake in one of its rising stars. Masayoshi Son, chief executive of SoftBank, laid out a 10-year investment plan for India on Tuesday, starting with the purchase of a $627 million stake in fast-growing online marketplace Snapdeal. Son's global ambitions flared into public view last year when SoftBank bought No. 3 U.S. ...


  • Viettel to invest $1 billion on 3G telecoms network in Tanzania: officials -By Fumbuka Ng'wanakilala DAR ES SALAAM (Reuters) - Vietnam-based telecoms operator Viettel plans to invest $1 billion in a new third-generation (3G) mobile phone network in Tanzania, the office of the east African country's president said on Tuesday. The mobile telecoms sector in east Africa's second-biggest economy has grown rapidly over the past decade, driven by demand for 3G mobile services. There are about 29 million mobile subscribers, representing market penetration of 64 percent, according to the country's telecoms regulator. ...

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