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Search Engine Optimization

Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done.  Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization.  This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.

No company can guarantee top search engine placement.  However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization.  Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.

Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!

Increased Interest in Organic SEO

While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.

Other Related Articles:

Selecting Keyword Phrases The Keyword Tools Trap Keyword Why Blogs Rank High In Search Engines

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  • Apple to delay larger iPad production till September: report -

    The Apple logo is pictured at its flagship retail store in San FranciscoSAN FRANCISCO (Reuters) - Apple Inc will delay the start of production on a larger, 12.9-inch iPad until around September because of problems involving the display panel supply, said a report by Bloomberg News citing people familiar with the company's plans as saying. Production on the bigger tablet had been scheduled to begin this quarter, Bloomberg cited one of the people as saying. (Reporting by Edwin Chan)


  • HBO in talks with Apple to launch video streaming service: report -

    The Apple logo is pictured on the front of a retail store in the Marina neighborhood in San Francisco(Reuters) - HBO is in talks with Apple Inc to be its launch partner for the highly anticipated HBO Now video streaming service, according to a report in Wednesday's International Business Times. The service is expected to launch next month, timed to the season premier of HBO's blockbuster series "Game of Thrones," according to the report, which cited sources familiar with the matter. "We know there?s great anticipation around our standalone streaming service," an HBO spokesman said in a statement. Time Warner, which owns the HBO pay-TV service, announced the video streaming service in October in order to hold onto or attract subscribers who are ditching pricey cable television subscriptions.


  • Facebook's Instagram rolls out new 'carousel' ads -

    A photo illustration shows the applications Facebook and Instagram on the screen of an iPhone in ZagrebBy Alexei Oreskovic SAN FRANCISCO (Reuters) - Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service?s latest move to expand its money-making advertising features. The new ad service marks the latest step in Instagram?s effort to position its mobile service as an online marketing channel.


  • Exclusive: Avago vied for Freescale, still seeking large deal - sources -Avago Technologies Ltd held advanced talks last month to acquire Freescale Semiconductor Ltd, and is still looking for an acquisition that could be transformative, according to four people familiar with the situation. Freescale agreed on Sunday to be acquired by NXP Semiconductors NV for $16.7 billion, including debt. Avago's previously unreported negotiations to acquire Freescale indicate that major deals in the sector are set to continue as chipmakers respond to their customers seeking to consolidate suppliers. The rise in the share price made Freescale too expensive for Avago, which had identified fewer synergies than NXP did and was betting on cutting costs and divesting some of Freescale's less profitable assets to make the deal work, the people added.
  • Judges wary of Apple's claims of phone patent harm by Samsung -

    A logo of Apple is seen in an illustration photo in SarajevoBy Diane Bartz WASHINGTON (Reuters) - Apple Inc told a U.S. appeals court on Wednesday that rival Samsung Electronics Co Ltd should be barred from selling products that infringe on its smartphone patents, but the judges were skeptical. Judge Kimberly Moore was skeptical that Apple was being harmed since it already licenses some technology to other companies. "You've already licensed these patents up the wazoo!" she said. In three years of gloves-off patent litigation, Apple and Samsung have battled to a virtual draw.


  • IBM buys AlchemyAPI to boost Watson computing unit -

    A worker is pictured behind a logo at the IBM stand on the CeBIT computer fair in HanoverInternational Business Machines Corp said on Wednesday it had acquired AlchemyAPI, a fast-growing startup selling software that collects and analyzes unstructured text and data in ways big enterprises, website publishers and advertisers find useful. The purchase is designed to boost IBM's push into more human-like computing services, based around its Watson technology, which can sift huge amounts of data, learn from the results and respond to spoken questions. IBM is trying to build a big business around Watson, which came to prominence in 2011 when it beat two previous champions on the U.S. quiz show Jeopardy. IBM gives developers access to Watson so they can use the technology in their own applications, but it has only just started to filter down to mainstream use.


  • HTC?s design chief explains why the One M9 isn?t just a One M8 clone -Over the past week some Android fans have expressed disappointment that HTC?s new One M9 flagship phone looks so similar to the One M8 that it released a year ago. Even though the One M8 won major acclaim for its gorgeous design, some fans were apparently craving something fresh, especially since Samsung boldly redesigned its flagship Galaxy S lineup with the Galaxy S6 and Galaxy S6 edge. The Verge has posted a video interview with HTC industrial design chief Claude Zellweger, who says we should really be paying more attention to some of the smaller details on the One M9 that really set it apart from the One M8. RELATED: Some disappointed Android fans don?t want to believe recent HTC One
  • Hands-on with Valve and HTC's Vive VR headset -

    Hands-on with Valve and HTC's Vive VR headsetWe were quite impressed with the new VR headset from Valve and HTC, on display at GDC 2015.


  • Hands-on with the new Valve Steam controller -

    Hands-on with the new Valve Steam controllerThe Verge got its hands on Valve's new Steam controller at the 2015 Game Developers Conference


  • Smaug just melted the flesh off my bones in virtual reality -

    Smaug just melted the flesh off my bones in virtual realityIt's a virtual reality experience that Epic Games built in partnership with Weta Digital, the New Zealand-based digital effects studio responsible for the fabulous digital creatures in Peter Jackson's two Middle-earth film trilogies (among many other things). Thief in the Shadows uses the Oculus Rift to put you in the hairy feet of Bilbo Baggins as he faces off against the massive dragon Smaug in a modified scene from The Hobbit: The Desolation of Smaug. Smaug slowly reveals himself in all his glory, and it's pretty stunning ? he flies around the cavern, taunting you with his lines of dialog from the film, and eventually comes up to you as close as possible.


  • House committee subpoenas Clinton emails in Benghazi probe -

    FILE - In this Oct. 18, 2011, file photo, then-Secretary of State Hillary Rodham Clinton checks her Blackberry from a desk inside a C-17 military plane upon her departure from Malta, in the Mediterranean Sea, bound for Tripoli, Libya. Clinton used a personal email account during her time as secretary of state, rather than a government-issued email address, potentially hampering efforts to archive official government documents required by law. Clinton's office said nothing was illegal or improper about her use of the non-government account and that she believed her business emails to State Department and other .gov accounts would be archived in accordance with government rules. (AP Photo/Kevin Lamarque, Pool, File)WASHINGTON (AP) ? A House committee investigating the Benghazi, Libya, attacks issued subpoenas Wednesday for the emails of Hillary Rodham Clinton, who used a private account exclusively for official business when she was secretary of state ? and also used a computer email server now traced back to her family's New York home.


  • YotaPhone 2 will come to the US via Indiegogo -

    YotaPhone 2 will come to the US via Indiegogo


  • Handmade goods website operator Etsy files for IPO -(Reuters) - Etsy Inc, which operates a website that sells handmade goods and craft supplies, filed with U.S. regulators on Wednesday for an initial public offering of common stock. Goldman Sachs & Co, Allen & Co LLC and Morgan Stanley are underwriting the IPO, Brooklyn, New York-based Etsy told the U.S Securities and Exchange Commission in a preliminary prospectus. The company said it intended to list on the Nasdaq Global Select Market under the symbol "ETSY". Etsy, which was founded in 2005, employs 685 people and has 29 million items listed on its website.
  • This iPad mini ?clone? is the only Android tablet you?ll want to buy -Let?s get the unpleasant part out of the way from the beginning, the Nokia N1 is awfully similar to the iPad mini. Nokia didn?t even really try to deny the N1?s resemblance to Apple?s tablet when showing me the device at MWC 2015. But the tablet is an unbelievably sexy device, and is quite possibly the only Android tablet you should consider buying in the near future. FROM EARLIER: The iPhone 6 might be low-res, but Apple?s highest-resolution device ever is coming soon This is our second time meeting Nokia?s new N1 tablet, and it?s still easy on the eyes as well as on the hands ? the device is made of aluminum, and weighs only 318g ? and it?s going to
  • 'Chappie' stirs up questions about artificial intelligence -

    'Chappie' stirs up questions about artificial intelligenceSome of the biggest names in tech have warned about the dangers of creating AI, and machines that can think are at the center of Sony's upcoming film. CNET's Bridget Carey asks the movie's stars to weigh in.>


  • Xbox caters to Twitch and YouTube streamers with upcoming Windows 10 app -

    Xbox caters to Twitch and YouTube streamers with upcoming Windows 10 appMicrosoft has big plans to bring gaming on Windows 10 and Xbox One closer together. One key to that strategy is the Xbox app the company announced back in January, which lets you access Xbox Live features from your PC. Using the Xbox app on Windows 10, you can browse all of the clips you recorded on your console, and even edit them using some rudimentary tools to trim the length.


  • NASA creates ingredients of life in harsh simulated space conditions -

    NASA creates ingredients of life in harsh simulated space conditionsNew research might shed light on how we got here by demonstrating that chemical components of our DNA could be produced in the brutal conditions of space.>


  • Bloomberg: A 12.9-inch iPad is still coming, just later this year -

    Bloomberg: A 12.9-inch iPad is still coming, just later this year


  • Sony virtual reality head gear set for 2016 release -

    Attendees walk towards the Game Developers Conference in San Francisco, California on March 3, 2015Sony was at a major game developers' gathering Wednesday showing off a prototype of "Morpheus" virtual reality head gear set for release next year. The Japanese consumer electronics titan did not disclose how much it planned to charge for the virtual reality (VR) system synced to work with its popular PlayStation 4 video game consoles. "With the technical specs achieved on the new prototype, we are one step closer to realizing our vision for making amazing VR experiences on PS4, and ultimately to deliver a real sense of presence to players," said Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida. "We believe that the near-final technology of Morpheus, combined with the power of PS4, will provide a standard for game developers to target as they build on their creative ideas and turn them into VR games and experiences." Sony is among several companies developing VR head gear and pitching their technology at a Game Developers Conference in San Francisco this week.


  • Silicon Valley giants agree on green energy for their data centers -

    Silicon Valley giants agree on green energy for their data centersA panel discussion between execs from Facebook, Yahoo, eBay and Greenpeace, with the theme "Clean Cloud."


  • Apple won't start manufacturing 'iPad Pro' until September, says Bloomberg -

    Apple won't start manufacturing 'iPad Pro' until September, says Bloomberg"Delays involving the supply of display panels" have resulted in Apple pushing back manufacturing of its oft-rumored "iPad Pro" to sometime in September, Bloomberg reported today. The company had initially hoped to kick off production of its largest iPad yet this quarter, according to the report. If Apple sticks to its established cycle of announcing new iPad hardware, it's possible the larger tablet could still be unveiled sometime in October or in the weeks thereafter ? though the display issues mentioned by Bloomberg could constrain supply. Rumors of an iPad Pro with a 12.9-inch display have persisted for months, with many expecting the device to slot in between tablets and Apple's MacBook line with more powerful hardware and productivity-focused refinements like improved multitasking.


  • Crafts marketplace Etsy wants to make $100 million with IPO -

    Crafts marketplace Etsy wants to make $100 million with IPOThe Twitter response to Etsy's IPO reflects the cozy, handmade goods hawked on the site: pleasant surprise and relief.


  • Online retailer Etsy files for IPO valued at up to $100M -NEW YORK (AP) ? Online retailer Etsy is filing for an initial public offering of stock valued at up to $100 million.
  • Etsy seeks to raise $100 million in initial public offering -

    Etsy seeks to raise $100 million in initial public offeringEtsy, the online marketplace for arts and crafts and vintage goods, is seeking to raise $100 million in an initial public offering, the company said today. The decade-old company, founded by a carpenter named Rob Kalin, has expanded from its initial vision of a place for finding and selling handmade goods to an online storefront that now also includes mass-manufactured goods. Etsy, which will trade on the Nasdaq stock market under the ticker symbol ETSY, makes money from listing fees and commissions on sales.


  • A visual history of Valve's work in VR -

    A visual history of Valve's work in VR


  • Alabama Gay Marriage Ruling Prompts People to Give the Other Finger on Twitter -The hashtag #LuvUAlabama blew up this afternoon after ?Star Trek? actor George Takei urged people on social media to respond to the court's decision by raising their ring fingers in support of gay marriage. Justin Murdock tweeted a photo with his husband showing off their ring fingers after they tied the knot in West Virginia. The Alabama Supreme Court handed down a ruling Tuesday night, ordering a stop to the issuance of same-sex marriage licenses by probate judges.
  • Mark Zuckerberg Reveals the One Question He Asks Before Hiring a New Facebook Employee -

    Mark Zuckerberg Reveals the One Question He Asks Before Hiring a New Facebook Employee"I will only hire someone to work directly for me if I would work for that person," Zuckerberg told a group in Barcelona who participated in the Facebook co-founder's monthly town hall meeting. One of those people who passed the test was clearly Facebook's Chief Operating Officer Sheryl Sandberg. Zuckerberg was in Barcelona for the Mobile World Congress where he spoke about the strides his Internet.org initiative has made in the developing world since he first announced its launch on year ago.


  • Valve's virtual reality headset is great, but its controllers are the real story -

    Valve's virtual reality headset is great, but its controllers are the real storyThe Steam Machine concept ? a fusion of consoles and gaming PCs, running Valve's own OS ? was huge news in 2013 and early 2014, then dropped almost completely off the map, as it became clear that the strange, slightly yonic controller needed a redesign and manufacturers could just release their products as traditional gaming PCs. A year later, though, we've got a new game plan, a final controller design, and a virtual reality headset made in partnership with HTC. It builds on years worth of virtual reality research, focusing specifically on creating an experience that's ambulatory and interactive. It's paired with laser base stations that can track both your location in a room and the rough dimensions in it, warning you if you get too close to a wall.


  • 2014 a record year for malware, says security firm -

    2014 a record year for malware, says security firmThere's more evidence that 2014 was a really bad year in the fight against malicious software. Panda Security says the number of new malware strains it detected doubled compared with 2013.>


  • Apple begins preparing for next week's Watch event -

    Apple begins preparing for next week's Watch eventAll this week, San Francisco's Moscone Center is hosting the annual Game Developers Conference ? but literally right next door, Apple is preparing the Yerba Buena Center for Monday's big event, which is where Tim Cook and co. are expected to announce the final details of the Apple Watch. The decorations began in earnest today with the raising of the banner.


  • Xbox Live and ID@Xbox are coming to Windows 10 -

    Xbox Live and ID@Xbox are coming to Windows 10


  • Up close with Ferrari's latest supercar, the 488 GTB -

    Up close with Ferrari's latest supercar, the 488 GTBThe Ferrari 488 GTB is predictable. It's a flowing, organic, aerodynamic shape that seems to have been hewn from some scarlet-red meteor landed near Maranello. Succeeding the Ferrari 458, this new car comes with a brand new 3.9-liter V8 engine, which is augmented with two turbochargers and mounted in the middle of the chassis, beneath a pretty little window. It has more power and torque than any sane human being could ever need, but Ferrari's made even bigger improvements in aerodynamics.


  • Amazon Appstore nears 400K apps on 'huge progress' -

    Amazon Appstore nears 400K apps on 'huge progress'The e-commerce giant has been behind Apple and Google in the app store race, though it's taken steps to improve its offering and those are starting to pay off.>


  • Stop Being the Bottleneck in Your Own Business -In the early days a founder needs to do everything and be a jack of all trades. Often the difference between success and failure is whether you complete the task yourself. However, as a founder, when do you become the exact obstacle to success? A founder that has trouble letting go of tasks can actually hurt a company from scaling and often...
  • Valve's push into VR will span many headsets from many companies -

    Valve's push into VR will span many headsets from many companies


  • Dish?s awesome $20 cord cutter package just got even better -Dish?s Sling TV package for cord cutters was already very tempting and now the company has just sweetened the pot once again. Per Engadget, Sling TV this week has added both AMC and IFC to its service that lets you stream several different cable channels online for $20 a month. The bad news is that right now the service is only letting you stream shows on these channels as they air but it promises that on-demand streaming will be coming soon. Together, the two channels offer critical favorites such as Mad Men, Better Call Saul and Portlandia, so their additions really do make the Sling TV package more compelling. RELATED: What CES 2015 made clear: The cable industry has lost its
  • Rackspace boasts to have enhanced Tinder's performance -

    Rackspace boasts to have enhanced Tinder's performanceRackspace's ObjectRocket will hand the data management burden so Tinder can continue to just do its thing.


  • US tech companies have stashed over $420 billion overseas -

    US tech companies have stashed over $420 billion overseas


  • Two ways to integrate AWS APIs in hybrid clouds -

    Two ways to integrate AWS APIs in hybrid cloudsKeith Townsend highlights some of the hybrid cloud vendor solutions that provide Amazon Web Services functionality or compatibility within an enterprise data center.


  • Neustar faces loss of contract after FCC staff recommendation -U.S. Federal Communications Commission staff on Wednesday recommended that the agency drop Neustar Inc in favor of Ericsson AB subsidiary Telcordia Technologies as a contractor that helps telephone carriers route calls and text messages. The exclusive government contract, which expires on June 30, accounts for about half of the company's revenues. The FCC's Wireline Competition Bureau on Wednesday circulated a draft order to the agency commissioners that, if adopted, would begin contract negotiations with Telcordia. Since 1997, Neustar has managed the world's largest local number portability registry that allows consumers and businesses to keep their telephone numbers when switching among providers, serving more than 2,000 telecom carriers in the U.S. and Canada.

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