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Search Engine Optimization

Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done.  Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization.  This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.

No company can guarantee top search engine placement.  However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization.  Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.

Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!

Increased Interest in Organic SEO

While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.

Other Related Articles:

Selecting Keyword Phrases The Keyword Tools Trap Keyword Why Blogs Rank High In Search Engines

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  • South Korea prosecutors investigate data leak at nuclear power plants -By Sohee Kim and Meeyoung Cho SEOUL (Reuters) - Seoul prosecutors have launched an investigation into a leak of non-critical data at South Korea's nuclear power operator, the prosecutors' office said on Sunday, as worries mount about nuclear safety and potential cyberattacks from North Korea. An official with the prosecutors' office confirmed media reports that they had traced the location of an IP address linked to the leak and had dispatched investigators to the site. ...
  • North Korea denies hacking Sony -

    File photo of a security guard standing at the entrance of United Artists theater during the premiere of the film "The Interview" in Los AngelesBy Jack Kim and Steve Holland SEOUL/WASHINGTON (Reuters) - North Korea has said U.S. accusations that it was involved in a cyberattack on Sony Pictures were "groundless slander," and that it wanted a joint investigation into the incident with the United States. The United States stands by its assertion that North Korea was to blame, a White House National Security Council (NSC) spokesman said on Saturday, in response to the remarks. U.S. ...


  • New York cop 'assassin' telegraphed intentions on Instagram -By Edwin Chan SAN FRANCISCO (Reuters) - Popular photo-sharing service Instagram on Saturday took down the account of the man said to be behind the "assassination" of two New York City police officers, after the 28-year-old gunman's veiled threats and provocative messages went viral in the wake of the execution-style shootings. Posted just hours before Ismaaiyl Brinsley allegedly walked up to two officers in a parked squad car in Brooklyn and shot them dead, the dark messages again cast a spotlight on the role of social media in spotting and revealing public threats of violence. ...
  • U.S. says consulting UK, Australia, New Zealand on North Korea hack response -By Julia Edwards Honolulu (Reuters) - The Obama administration is consulting the UK, Australia and New Zealand, among other countries in hopes of organizing an international response to the cyberattack on Sony Pictures that it has pinned on North Korea, an administration official told Reuters on Saturday. The U.S. is also consulting South Korea, Japan, China and Russia for help reining in North Korea. (Reporting by Julia Edwards)
  • North Korea denies hacking Sony, U.S. stands by its assertion -

    File photo of a security guard standing at the entrance of United Artists theater during the premiere of the film "The Interview" in Los AngelesBy Jack Kim and Steve Holland SEOUL/WASHINGTON (Reuters) - North Korea said on Saturday U.S. accusations that it was involved in a cyberattack on Sony Pictures were "groundless slander," and that it wanted a joint investigation into the incident with the United States. An unnamed spokesman of North Korea's foreign ministry said there would be serious consequences if Washington refused to agree to the probe and continued to accuse Pyongyang, according to the North Korean U.N. mission and its official KCNA news agency. ...


  • Sony Pictures CEO says had no choice but to pull 'The Interview' -LOS ANGELES (Reuters) - Describing the lonely work of leading a company through a devastating cyberattack, Sony Pictures Entertainment chief executive Michael Lynton on Friday said the Hollywood studio did not make a mistake in pulling satirical film "The Interview." Lynton, speaking in a lengthy interview with CNN's Fareed Zakaria, was responding to comments made by President Barack Obama that the studio erred in shelving the film after cinemas refused to show it following unspecified threats from hackers. ...
  • Sony trying to find alternatives to release 'The Interview' -By Mary Milliken LOS ANGELES (Reuters) - Sony Pictures said on Friday it is looking for alternatives to release "The Interview" after it scrapped the Christmas Day theatrical opening of the screwball comedy at the center of a cyber attack on the studio blamed on North Korea. After a rare public shaming of a corporation by President Barack Obama, who said Sony Pictures made a mistake in pulling the film and bowing to intimidation, chief executive Michael Lynton told CNN he hoped that the public would see the film but no other platform had shown interest. ...
  • North Korea denies responsibility for Sony cyber attack -UNITED NATIONS (Reuters) - North Korea had nothing to do with a devastating cyber attack against Sony Pictures, a North Korean U.N. diplomat said on Friday after the U.S. government blamed Pyongyang for the incident. "DPRK (North Korea) is not part of this," a North Korean diplomat told Reuters on condition of anonymity. He declined to comment further. The FBI issued a statement on Friday saying North Korea was responsible for the cyber attack. (Reporting by Louis Charbonneau; Editing by Chris Reese)
  • Japan, South Korea condemn Sony hack; Chinese paper says movie is senseless -By Linda Sieg TOKYO (Reuters) - Japan and South Korea condemned a hacking attack on Sony Pictures that the United States has blamed on North Korea and said they would cooperate in international efforts against cyber-crime as asked for by Washington. The government of China, North Korea's only major ally, has yet to respond to the U.S. call, but a state-run newspaper denounced Sony's comedy woven around a fictional plot to assassinate North Korean leader Kim Jong Un as senseless and arrogant. ...
  • Obama mocks absurd plot twist of cyber attack on Sony -WASHINGTON/LOS ANGELES (Reuters) - Faced with the most destructive cyber attack of a company on U.S. soil, President Barack Obama resorted to humor to explain an absurd plot that even Hollywood did not see coming.
  • Obama vows U.S. response to North Korea over Sony cyber attack -

    U.S. President Obama responds to a question after his end of the year press conference in the briefing room of the White House in WashingtonBy Steve Holland and Matt Spetalnick WASHINGTON (Reuters) - President Barack Obama vowed on Friday to respond to a devastating cyber attack on Sony Pictures that he blamed on North Korea, and scolded the Hollywood studio for caving in to what he described as a foreign dictator imposing censorship in America. Obama said the cyber attack caused a lot of damage to Sony but that the company should not have let itself be intimidated into halting the public release of "The Interview," a lampoon portraying the assassination of North Korean leader Kim Jong Un. ...


  • Risk modelers look to clarify cyber risk costs -

    Illustration file picture shows a man typing on a computer keyboard in WarsawBy Luciana Lopez NEW YORK (Reuters) - Even as the Sony Corp cyber attack laid bare the kinds of vulnerabilities that typically drive companies to buy insurance policies, the lack of a risk model for insurers means such protection is not always easy to get. Unlike earthquakes, tornadoes or even terrorism, there are no existing models to calculate how much a so-called "cyber hurricane," cutting across a swath of companies, could cost. Without that, insurers cannot be sure how much risk they can afford to underwrite. ...


  • Staples says security breach may have affected 1.16 million cards -

    A Staples truck delivers office supplies in San Diego(Reuters) - Office-supply retailer Staples Inc said about 1.16 million payment cards might have been affected by the data breach announced in October. An investigation by external data security experts showed that criminals deployed malware to some point-of-sales systems at 115 U.S. stores, Staples said. The company said it has since eradicated the malware. Staples, which has more than 1,400 stores in the country, said the malware might have allowed access to some transaction data, including cardholder names, payment card numbers, expiration dates, and card verification codes. ...


  • Obama says Sony 'made a mistake' in pulling 'The Interview' -WASHINGTON (Reuters) - U.S. President Barack Obama on Friday said Sony Pictures "made a mistake" in pulling the satirical film "The Interview" after suffering a devastating cyber attack blamed on North Korea. "I wish they (Sony) would have spoken to me first," Obama said at a news conference. "I would have told them, 'Do not get into a pattern in which you're intimidated by these kinds of criminal attacks.'"
  • U.S. consults Japan, China, South Korea, Russia on North Korean hacking -WASHINGTON (Reuters) - The United States has consulted with Japan, China, South Korea and Russia seeking assistance in reining in North Korean cyber attacks, a U.S. official said on Friday. The official, speaking after the FBI blamed North Korea for a devastating cyber attack against Sony Pictures, said Washington had started "working through diplomatic channels to register our concerns and ask for assistance." (Reporting By Matt Spetalnick; Editing by Doina Chiacu)
  • Hollywood trade group, MPAA, calls Sony cyberattack 'despicable, criminal act' -LOS ANGELES (Reuters) - Former Senator Chris Dodd, now the leader the Motion Picture Association of America on Friday called the cyberattack on Sony Pictures a "despicable, criminal act," in what is believed to be the first statement from major Hollywood studios on the hack. The U.S. government has concluded that North Korea is responsible for the hack on Sony Pictures, which was targeted for its satirical comedy, "The Interview," about the assassination of North Korean leader Kim Jong Un. (Reporting by Eric Kelsey; Editing by Alden Bentley)
  • Full text of U.S. FBI statement on Sony cyberattack -WASHINGTON (Reuters) - Following is the full text of the FBI's statement on Friday on the recent cyberattack against the Hollywood movie studio Sony Pictures, a unit of Sony Corp. : "Today, the FBI would like to provide an update on the status of our investigation into the cyber attack targeting Sony Pictures Entertainment (SPE).  In late November, SPE confirmed that it was the victim of a cyber attack that destroyed systems and stole large quantities of personal and commercial data. ...
  • U.S. to make formal announcement on Sony attack: U.S. official -WASHINGTON (Reuters) - U.S. officials on Friday were expected to make a formal statement on the devastating cyberattack against Sony Pictures on Friday morning, a U.S. official said.
  • BlackBerry closes acquisition of Germany's Secusmart -

    An attendee takes a photo during the launch event for the new Blackberry Classic smartphone in New YorkTORONTO (Reuters) - BlackBerry Ltd said Friday it has completed its acquisition of Secusmart, a privately held firm that specializes in voice and data encryption. Waterloo, Ontario-based BlackBerry agreed to buy the German maker of encryption and anti-eavesdropping services in July, in a move to burnish its credentials with highly security-conscious clients like government ?agencies. The terms of the deal were not disclosed. ...


  • Japanese activist challenges secrets law with whistleblower tool -By Teppei Kasai TOKYO (Reuters) - A Japanese Internet activist and academic is challenging a new state secrets law by setting up a website aimed at making it easier for government officials to leak sensitive information to the media without getting caught. The website, unveiled on Friday, uses an open source platform called GlobaLeaks developed by the Europe-based Hermes Center for Transparency and Digital Human Rights, said Masayuki Hatta, an economics lecturer at Surugadai University. ...
  • Balotelli fined 25,000 pounds and banned for one game -

    Liverpool's Mario Balotelli reacts during their English Premier League soccer match against Manchester United at Old Trafford in ManchesterLONDON (Reuters) - Controversial Liverpool forward Mario Balotelli was suspended for one match by the FA on Thursday and fined 25,000 pounds ($39,152) after posting an offensive message on social media. Earlier this month, the Italian showed a picture on his Instagram account containing racist and anti-Semitic connotations. "Mario Balotelli has been fined 25,000 pounds, suspended for one match with immediate effect, subject to appeal, and warned as to his future conduct after he admitted breaching FA rules in relation to social media," the FA said in a statement. ...


  • Exclusive: Google aiming to go straight into car with next Android - sources -

    Google presents self-driving car in Mountain ViewBy Alexei Oreskovic and Ben Klayman SAN FRANCISCO/DETROIT (Reuters) - Google Inc is laying the groundwork for a version of Android that would be built directly into cars, sources said, allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones. The move is a major step up from Google's current Android Auto software, which comes with the latest version of its smartphone operating system and requires a phone to be plugged into a compatible car with a built-in screen to access streaming music, maps and other apps. ...


  • Top four U.S. wireless carriers increase control of market, review finds -

    A cybersecurity expert monitors telecommunications traffic at a network operations center in a Verizon facility in Ashburn, VirginiaWASHINGTON (Reuters) - The top four U.S. mobile carriers expanded their control of the U.S. wireless market last year, a federal government report said on Thursday, once again finding the industry is highly concentrated as a result of continuing consolidation. The Federal Communications Commission's annual review of mobile industry competition found the two largest carriers, Verizon Communications Inc and AT&T Inc, together controlled around 70 percent of both the nationwide market share based on service revenues and the most-prized type of radio airwaves. ...


  • Security experts fear Sony attack to fuel more company extortion -By Jennifer Saba NEW YORK (Reuters) - Sony Pictures' decision to shelve the film "The Interview" in the face of cyber attacks has set a worrying precedent and is sending companies scrambling to guard sensitive data, security experts said on Thursday. Sony's capitulation could mean that more businesses will be targeted for cyber warfare and extortion, they said. ...
  • Journalist sues over arrest at protest in Ferguson, Missouri -By Daniel Wallis (Reuters) - A Washington-based journalist has sued St. Louis County and one of its police lieutenants, saying his rights were violated when he was arrested while covering protests over the killing of an unarmed black teenager by a white police officer in Ferguson, court papers showed. Gerald Yingst, a reporter and producer with News2Share, also accuses police of defaming him by announcing his arrest on Twitter and saying he had refused a commander's order to clear the street, damaging his professional reputation. A St. ...
  • U.S. considers 'proportional' response to Sony hacking attack -By David Brunnstrom and Jim Finkle WASHINGTON (Reuters) - The United States said on Thursday a cyber attack on Sony Pictures was a serious national security matter and the Obama administration was considering a proportional response, although the White House stopped short of blaming North Korea. U.S. government sources said on Wednesday that investigators had determined the attack was "state sponsored" and that North Korea was the government involved. White House spokesman Josh Earnest said he was not in a position to say that North Korea was responsible, but the investigation was ...
  • Washington weighs response to Sony hack; options limited -

    A security guard stands at the entrance of United Artists theater during the premiere of the film "The Interview" in Los AngelesBy David Brunnstrom and Piya Sinha-Roy WASHINGTON/LOS ANGELES, (Reuters) - The U.S. government on Thursday said it was weighing the proportional response to the sophisticated perpetrator of a cyberattack that crippled Sony Pictures, exposed its executives and led to the cancellation of the film "The Interview." Spokesman Josh Earnest said the White House is not in a position to confirm that North Korea is responsible for the hack at Sony, after a U.S. official said Wednesday that Washington may soon formally announce the involvement of the Pyongyang government. ...


  • New York regulator lays out tweaks to bitcoin rules -

    A bitcoin ATM machine is shown at a restaurant in San DiegoWASHINGTON (Reuters) - New York state plans to soften proposed rules for virtual currencies such as bitcoin, its banking regulator said on Thursday, after receiving a round of public comments. Start-up companies dealing in the budding technology could get a two-year partial waiver from complying with the full set of rules to help them continue their business, New York Superintendent of Financial Services Ben Lawsky said. ...


  • Soccer-Balotelli fined 25,000 pounds and banned for one game -(Adds Balotelli quotes) LONDON, Dec 18 (Reuters) - Controversial Liverpool forward Mario Balotelli was suspended for one match by the FA on Thursday and fined 25,000 pounds ($39,152) after posting an offensive message on social media. Earlier this month, the Italian showed a picture on his Instagram account containing racist and anti-Semitic connotations. "Mario Balotelli has been fined 25,000 pounds, suspended for one match with immediate effect, subject to appeal, and warned as to his future conduct after he admitted breaching FA rules in relation to social media," the FA said in a ...
  • Soccer-Balotelli fined 25,000 pounds and given one-match ban -LONDON, Dec 18 (Reuters) - Controversial Liverpool forward Mario Balotelli was suspended for one match by the FA on Thursday and fined 25,000 pounds ($39,152) after posting an offensive message on social media. Earlier this month, the Italian showed a picture on his Instagram account containing racist and anti-Semitic connotations. "Mario Balotelli has been fined 25,000 pounds, suspended for one match with immediate effect, subject to appeal, and warned as to his future conduct after he admitted breaching FA rules in relation to social media," the FA said in a statement. ...
  • Ukrainians dig deep to help soldiers on the eastern front -By Alessandra Prentice KIEV (Reuters) - Ukrainians are knitting socks, donating scrap metal and even crowd-funding a tank to keep their woefully underfunded army going as its standoff with pro-Russian rebels in the east drags on toward the new year. Since separatism erupted in Ukraine's east in April, the struggle to equip the army adequately has grown ever more acute as the country teeters on the edge of bankruptcy. Ukrainian citizens have stepped in, donating time or money to help the soldiers in a conflict that has so far killed more than 4,700 soldiers, rebels and civilians. ...
  • United Nations concerned by 'highly intrusive' digital spying -

    A magnifying glass is held in front of a computer screen in this picture illustration taken in BerlinUNITED NATIONS (Reuters) - The United Nations General Assembly expressed concern on Thursday at digital spying and said unlawful or arbitrary mass surveillance and the interception and collection of online data are "highly intrusive acts" that violate privacy rights. The 193-member General Assembly adopted a resolution, drafted by Germany and Brazil, by consensus as a follow-up to a similar text approved last year after former U.S. National Security Agency contractor Edward Snowden exposed a spying program by the NSA, sparking international outrage. ...


  • QSC says mulls sale of DSL network, shares jump -FRANKFURT (Reuters) - German Internet service company QSC said on Thursday it was considering a sale of its DSL network, sparking a 20-percent jump in its shares. Responding to a report in Germany's Manager Magazin, which pointed to bigger peer United Internet as the potential buyer of the network, QSC said that it had been reviewing various options for its network for some time now. "These options also include the potential sale of its DSL network. ...
  • Stores fight back as Christmas delivery delays hit e-tailers -

    Visitors look at Christmas ornaments at a Christmas market in ViennaBy Emma Thomasson and Dominique Vidalon BERLIN/PARIS (Reuters) - The Christmas rush is exposing the limitations of internet-only retailers as surging orders cause delivery delays, allowing Europe's shops to fight back with "click and collect" services and more in-store theater. Online retailers such as Amazon have been winning market share from store groups for years, and there are few signs that Europeans are tiring of shopping from their computers and mobile phones. ...


  • Rise of the car-sharing apps poses threat to auto sector -

    City Hall is reflected in the rear window of a Zipcar in San FranciscoBy Atul Prakash and Sudip Kar-Gupta LONDON (Reuters) - The humble smartphone could throw a spanner in the works of the car sector's post-crisis turnaround, with the big manufacturers facing a long-term threat from apps that make it easier and cheaper to share or hire vehicles than to buy them. Investor sentiment is on a knife edge. Car sales are back in recovery mode in most major European markets, yet the fragility of the turnaround could yet be exposed by another economic slowdown while investors have flagged the potential danger posed by web-based services further down the road. ...


  • GE to launch breakdancing documentary for streaming devices -

    The logo of US conglomerate General Electric is pictured at the company's site in BelfortBy Jennifer Saba (Reuters) - U.S. industrial conglomerate General Electric Co plans to release its first feature film through video streaming devices like Roku and Apple TV in a marketing effort that raises the bar for sponsored content. "Shake the Dust" is a documentary about breakdancing and how the movement has united people across the world. Executive-produced by the rap star Nas, it will make its debut on December 24 through a partnership with the music video platform Vevo. ...


  • Amazon confirms rollout of one-hour delivery service -

    The planned site of Amazon?s store, on 34th Street, will be the a delivery hub for New York City.Amazon.com introduced Prime Now, a service in Manhattan promising delivery in as soon as one hour.


  • IBM says cloud business enjoying 'breakthrough year' -

    The IBM logo is seen outside the company's offices in Petah TikvaBy Eric Auchard LONDON (Reuters) - IBM aims to expand the number of data centers it offers clients around the world by 25 percent to meet fast-rising demand for internet-based services, after what a company executive said has been a "breakthrough year" in 2014 for its cloud computing business. IBM has quadrupled the number of cloud data facilities it offers around the world to 49 in the past 18 months, responding in part to laws requiring the local retention of data following revelations over U.S. government Web surveillance as well as increased corporate compliance rules. ...


  • U.S. startup sues France's Orange over social calling app -By Ankush Sharma (Reuters) - French telecom group Orange SA confirmed on Wednesday that it has been sued in California by San Francisco-based startup Telesocial in an intellectual property case, but said that the startup's claims were unfounded. Orange said Telesocial has already taken the company to two French courts including the Paris Court of Appeal based on the same complaints, but in both cases the claims were rejected. "This reinforces our view that Telesocial's complaints are totally lacking in merit," the group said in an emailed statement. ...
  • EU markets watchdog says crowdfunding needs regulating -

    People walk past the new ECB headquartersBy Huw Jones LONDON (Reuters) - New European Union rules are needed to supervise crowdfunding and protect investors who face significant risks from the evolving sector, the bloc's markets watchdog said on Thursday. Crowdfunding, often hosted on online platforms such as Crowdcube, Funding Circle and Kickstarter, allows individuals and small businesses to raise finance from pools of investors who put money into peer-to-peer schemes or securities such as unlisted shares. ...


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