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Search Engine Optimization

Today's business climate dictates that optimizing a corporate website is no longer optional: it must be done.  Even the most conservative of internet presence budgets should include some amount for keyword phrase optimization.  This process can be as small as writing targeted titles and descriptions up to powerfully designed and crafted web pages finely tuned for every keyword phrase.

No company can guarantee top search engine placement.  However, Businelle Company does guarantee that we will take your corporate website through a 21-step process and make the best practices decisions regarding search engine optimization.  Equally as important, we will encourage and facilitate monthly measurement and reporting on website performance and recommend any appropriate changes.

Websites are more than pretty marketing pictures tucked away in a closet: NEW CUSTOMERS NEED TO FIND THEM!

Increased Interest in Organic SEO

While PPC costs rise, there is also a trend that no doubt disturbs the engines that offer PPC programs. Sixty-six percent of consumers "distrust" paid search ads. [3] Up to 85% of searchers say they "tend to ignore the paid listings" [4], while 87% of commercial clicks take place "on the natural (not sponsored) search results." [5] Three times as many marketers who outsource the management of their natural SEO to search engine marketing firms and who also participate in pay-per-click advertising recognize a higher ROI from their search engine marketing services than from PPC. [6] These facts, coupled with the fact that Google has recently announced that it will begin to take the relevance of pages into consideration when deciding in what order the ads will appear (which will mean that effective PPC campaigns will need at least some basic organic SEO), point to one obvious result--an increase in the number of companies that investigate organic SEO programs, whether internally generated or provided by outside search engine marketing firms.

Other Related Articles:

Selecting Keyword Phrases The Keyword Tools Trap Keyword Why Blogs Rank High In Search Engines

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  • Google launches portal to buy patents -

    A logo is pictured at Google's European Engineering Center in Zurich(Reuters) - Google Inc said it would launch an experimental portal that allows interested patent holders to sell their patents to the company. Patent holders can tell Google about the patents they're willing to sell and the expected price through the portal, the company said on its blog. Google said it will let the submitters know of its interest in buying their patents by June 26 and expects to pay the sellers by late August.


  • Nokia denies return to phone manufacturing -

    The Nokia company logo is pictured at its headquarters in EspooFinland's Nokia denied reports in Chinese media that it planned to return to manufacturing phones. "Nokia notes recent news reports claiming the company communicated an intention to manufacture consumer handsets out of a R&D facility in China. These reports are false," Nokia said in a statement posted on its website. "Nokia reiterates it currently has no plans to manufacture or sell consumer handsets." However, Nokia has said it is looking into returning to the smartphones business by brand-licensing.


  • Alibaba, China Telecom tie up to sell phones -

    A cleaner waters the flowers below a logo of Alibaba (China) Technology Co. Ltd at the company's headquarters on the outskirts of HangzhouChinese e-commerce leader Alibaba Group Holding Ltd and state-owned China Telecom Corp Ltd have tied up to sell inexpensive smartphones aimed at boosting mobile commerce in smaller cities and rural areas. The phones, dubbed "Tianyi Taobao Shopping Handsets", will come installed with either an app for easy access to Alibaba's flagship Taobao online shopping platform or its home-grown YunOS mobile operating system, it said in a statement late on Friday. The partnership is a bid to deepen Alibaba's e-commerce base in less developed parts of the country and promote its mobile operating system in a shrinking, cut-throat handset market. Mobile Taobao is China's most popular mobile shopping app with more than 200 million monthly active users, it said.


  • India's Ratan Tata buys stake in Chinese phone maker Xiaomi -

    People stand near a logo of Xiaomi ahead of the launching ceremony of Xiaomi Phone 4, in BeijingRatan Tata, chairman emeritus of the holding company of India's Tata conglomerate, has acquired a stake in Xiaomi Technology [XTC.UL], a deal that is likely to bolster the Chinese phone maker's presence in the world's third-largest smartphone market. Financial details of the unspecified stake bought by Tata in Xiaomi, the first by an Indian, were not disclosed in the statement issued by the Chinese company on Sunday. Xiaomi, the No. 3 global smartphone maker, was valued at $45 billion after a December funding round. Tata, a respected business leader who was the chairman of salt-to-software Tata Sons for more than two decades, has previously invested in Indian start-ups, including online retailer Snapdeal.


  • EBay supports Google over Brussels antitrust probe: FT -

    A sign hangs outside the offices of online marketplace eBay in Toronto(Reuters) - EBay Inc Chief Executive John Donahoe has supported arguments made by Google Inc in its defense in an antitrust case, saying the two companies are direct competitors in online shopping, the Financial Times reported. Barriers between different areas of online commerce are breaking down, Donahoe said in an interview with FT, highlighting the challenges the European Commission faces in bringing the high-profile case. Google said in a blog post that it strongly disagreed with the EU's statement of objections and would make the case that its products have fostered competition and benefited consumers.


  • Orange boss sees end to French telecom price war -

    French telecom operator Orange Chairman and Chief Executive Officer Stephane Richard speaks during a news conference about the 100% fiber optics Orange in ParisThe chief executive of France's telecom leader Orange said on Saturday he believed the price war in the national telecoms sector was coming to a close. Stephane Richard also argued in a radio interview for consolidation in the French telecoms sector, saying a market with three operators would function better than with four. "In France we have among the lowest prices in the world for both fixed and mobile telecoms. In France the entry of low-cost player Iliad into the mobile market in 2012, has put pressure on prices, which Richard said fell by around 45 percent over three years.


  • Apple just released the second beta for iOS 8.4 -Apple on Monday released its second beta for iOS 8.4, which will be the last major release for iOS 8 until Apple unveils iOS 9 at WWDC this year. As we?ve seen before, the highlight of iOS 8.4 will be the launch of a completely new music application that will eventually serve as the basis for the music streaming service Apple is expected to unveil at WWDC. The newest beta can be downloaded right now at the Apple Developer Website. Developing?
  • Xiaomi's plan to be No. 1 in India begins with the Mi 4i -

    Xiaomi's plan to be No. 1 in India begins with the Mi 4iGlobal Vice President Hugo Barra had an idea in mind when he joined the Chinese phone giant two years ago. The result is the Mi 4i, a cheap flagship phone for India.


  • Want the best Apple Watch display? Get a Sport model -

    Want the best Apple Watch display? Get a Sport model


  • SpaceX will launch Turkmenistan's first communications satellite today -

    SpaceX will launch Turkmenistan's first communications satellite todayElon Musk's SpaceX is off to a busy start in 2015. The company performed its first deep space mission in February, secured $1 billion in funding from Google for its satellite internet project, and has made multiple attempts at landing the first ever reusable rocket ? all of which ended in spectacularly calamitous fashion. Today, however, will be just another job for the private space company, as one of its 224-foot Falcon 9 rockets will put Turkmenistan's first satellite-based telecommunications system into orbit 22,000 miles above Earth. There will be no attempt to land the rocket's first stage and no trip to the International Space Station.


  • Google launches Patent Purchase Promotion program -

    Google launches Patent Purchase Promotion programStill described as an "experiment" at this point in time, the hub is a bit of a spin on the countless cloud-based app stores popping up.


  • Call of Duty: Black Ops 3 flings the series even further into the future -Over the weekend, Activision released the first trailer for Call of Duty: Black Ops 3, the next installment of the bestselling FPS on PlayStation 4, Xbox One and PC. Black Ops 3 will be Treyarch?s first current-gen entry into the Call of Duty series, but it appears that the team has been heavily influenced by the futuristic setting of 2014?s Advanced Warfare. READ MORE: A bizarre Chinese app has taken the Internet by storm this week As hinted at by the ?Ember? teaser released last week, the campaign of Black Ops 3 will focus on bio-technology and cybernetic enhancements in the far-flung future, giving soldiers superhuman-like abilities with which to combat the well-equipped opposing forces. Black Ops 3 will also feature a series-first four player
  • The Dark Side of the Digital Age: E-Waste -

    The Dark Side of the Digital Age: E-WasteE-Waste via Basal Action NetworkWith the passing of Earth Day, I am left with the usual examination of areas in my life where I could possibly improve and be more eco-friendly. The findings are usually pretty dismal; I could do so much better. In the U.S., most of us have the luxury of not having to face the daily realities of all the damage...


  • We put the Apple Watch in the hands of a mechanical watchmaker -

    We put the Apple Watch in the hands of a mechanical watchmakerApple completely changed the mobile industry with the iPhone and essentially invented the tablet market with the iPad. Now it?s trying to have the same kind of impact with the Apple Watch, a feat that may be a bit more challenging. To answer these and many other questions, we put the Apple Watch in the hands of a mechanical watchmaker, the exact type of person Apple is trying to make obsolete. John Tarantino is the founder and CEO of Martenero, one of the few mechanical watch companies based in the US.


  • ESPN sues Verizon over new 'skinny bundles' for cable TV -

    ESPN sues Verizon over new 'skinny bundles' for cable TVThe lawsuit comes after Verizon unveiled new bundles that allow customers to choose specific packages of channels that can be swapped every 30 days.


  • A golden sex toy that contains your partner's ashes -

    A golden sex toy that contains your partner's ashesIt's been over a decade since I made a substantial move, packing the entirety of my life into cardboard boxes salvaged from my apartment building's recycling room. Dutch designer Mark Sturkenboom's 21 Grams is a grey, wooden memory box, protected by a gold-plated brass key that can be worn by its owner or protector.


  • Nepal quake survivors draw support from Apple, Google, Facebook and others -

    Nepal quake survivors draw support from Apple, Google, Facebook and othersSome of the biggest technology companies have offered ways to help the survivors of Saturday's earthquake.


  • Mystery solved: Here?s why there?s an ?S? in Samsung?s Galaxy S line -Not that it matters very much how each company chooses to name its products, whether they?re smartphones, tablets, cars or tacos, but there actually is a legitimate reason that flagship Android smartphones from Samsung are named Galaxy ?S.? Taking a walk down memory lane, Phone Arena has rediscovered what it is ? and no, the ?S? doesn?t stand for Samsung. DON?T MISS: Apple Watch makes the worst thing about the iPhone 6 even worse The publication dug up a press release dated August 24th, 2011, in which Samsung?s naming scheme for Galaxy-branded smartphones is clearly laid out, including explanations for the Galaxy S, Galaxy R, Galaxy W, Galaxy M and Galaxy Y. Apparently, when it thinks of Galaxy S devices, Samsung sees them as ?Super Smart? ? no,
  • Apple Pay to accept Discover cards this fall -

    Apple Pay to accept Discover cards this fallThe agreement means that Apple's mobile payments system will work with all four major credit cards in the US.


  • Google wants first refusal on the patents you want to sell -

    a professional judge declares...


  • Watch teen solve a Rubik's Cube in a world-record 5.25 seconds -

    Watch teen solve a Rubik's Cube in a world-record 5.25 secondsThis kid is freaky fast. He sets a new world record by solving a Rubik's Cube in just over 5 seconds, besting the previous record by an impressive three-tenths of a second.


  • Watch Run the Jewels' Killer Mike give a race relations talk at MIT -

    Watch Run the Jewels' Killer Mike give a race relations talk at MITRapper Killer Mike has long been vocal on topics concerning race and hip-hop. (That's all on top of releasing one of the best albums of 2014 last fall.) Last Friday, Mike made an appearance at MIT as part of the university's Hip Hop Speaker Series. During his two-hour talk, the rapper held forth about interactions with the police, the record industry, cultural appropriation, and how the history of hip-hop ought to be taught in classrooms. Take a look.


  • It's 2015. Why are we still talking about Will It Blend? -

    It's 2015. Why are we still talking about Will It Blend?It helped that the stunt was orchestrated by an affable older gentleman, Blendtec founder Tom Dickson, who was using the deliberately silly schtick to advertise the potency and durability of his blenders. Besides being an enormous waste, I would venture that blending an Apple Watch, as Dickson just did today, is probably not selling any Blendtecs. When Tom Dickson vaporizes $350 of extremely hard-to-find gear, don't talk about it.


  • Apple and Samsung are diseases, and HTC has the cure -While Samsung is widely known for its attack ads that fire shots at Apple and the iPhone, HTC often steers clear of the fray and focuses instead on being? weird. Every once in a while, however, the company veers off its standard path and throws a few jabs at rival smartphone makers. Of course, even the company?s attack ads are still weird. Case in point: HTC?s latest promo published late last week suggests that Apple and Samsung are both diseases, and only HTC has the cure. DON?T MISS: The same strategy that helped make Jay-Z?s Tidal a disaster is making Apple look brilliant Do you have Samsung Affective Disorder (SAD)? How about Irritable Operating System (iOS)? The only way to cure these troubling illnesses
  • Are Valve's paid mods tearing the Skyrim community apart? -

    Are Valve's paid mods tearing the Skyrim community apart?Gabe Newell is two people. Last week, Valve introduced a way for Steam users to pay for modifications to their games, starting with the 2011 role-playing game The Elder Scrolls V: Skyrim. Where modifications ? usually shortened to mods ? were previously free to download via the Steam Workshop, their creators can now set a fee. Valve said the new system was designed to financially reward the creators of mods, driving their creation in the process, but the news was met with rapid and forceful criticism from PC gamers who complained that the move would fracture the modding community, restrict support for older games, and not pay enough of a share to mod creators.


  • ESPN sues Verizon over its plan to create slim bundles of cable channels -

    ESPN sues Verizon over its plan to create slim bundles of cable channelsVerizon wants to start offering its customers slim bundles of cable channels and the option to swap packages of channels in and out as they choose. "Among other issues, our contracts clearly provide that neither ESPN nor ESPN2 may be distributed in a separate sports package," the company said. Verizon wanted to offer those channels as part of a $10 "sports pack" that consumers could bolt onto their base subscription. "ESPN is at the forefront of embracing innovative ways to deliver high-quality content and value to consumers on multiple platforms, but that must be done in compliance with our agreements. We simply ask that Verizon abide by the terms of our contracts," ESPN said in a statement.


  • How the cloud is enabling real-time data and IoT at Ford -

    How the cloud is enabling real-time data and IoT at FordFord's Global Future Mobility Manager Erica Klampfl explains how Ford is getting massive amounts of sensor data from its vehicles and is using the cloud to manage and process it.


  • Fire your email admins and hire a cloud mail provider? Not so fast -

    Fire your email admins and hire a cloud mail provider? Not so fastIt may seem like all mail services should be run from the cloud by now. But email admins don't need to look for a new career any time soon.


  • Phone video shows Baltimore police swarming photographer during protests -

    Phone video shows Baltimore police swarming photographer during protestsAccording to the Sun, the photographer on the ground was a Baltimore City Paper photojournalist named J.M. Giordano, and the video was filmed by City Paper Managing Editor Baynard Woods. Giordano told the Sun that he was hit by multiple police shields while being detained by police, with his "face pretty much smushed down on the ground." He told the Sun, "They just took me down." Police said they made 34 arrests related to protests over the weekend. This isn't the first time phone videos have played a part in the unfolding story of what happened to Freddie Gray. Another video, also obtained by the Sun, shows Gray being dragged into the back of a police van while a woman shouts that the man's legs appear to be broken.


  • ESPN sues Verizon over customizable FiOS TV plans -

    ESPN sues Verizon over customizable FiOS TV plans


  • Major Los Angeles hospital enables Apple's HealthKit for 80,000 patients -

    Major Los Angeles hospital enables Apple's HealthKit for 80,000 patientsApple's mission to centralize your health data is already receiving strong support from hospitals and medical clinics, especially when compared to similar efforts from Google and Samsung. Now the list of early partners has grown to include Cedars-Sinai Medical Center in Los Angeles. According to Bloomberg, the hospital just flipped on support for HealthKit in its patient records systems over the weekend, instantly giving doctors access to synchronized data from hundreds of health and fitness apps that support Apple's platform. "Rather than turn it on as sort of an opt-in, we?ve basically enabled it for all of our patients," Darren Dworkin, the hospital's chief information officer, told Bloomberg. That could enable over 80,000 patients to give Cedars-Sinai doctors a deeper peek into their health. With a user's permission, iOS 8 allows third-party apps to exchange and update health details that, when paired with more traditional medical tests, can provide a more comprehensive portrait of someone's personal health.


  • What to expect from Microsoft's most important event of the year -

    What to expect from Microsoft's most important event of the yearFor Microsoft, 2015 is a year of adjustment. With Windows Phone increasingly squeezed out by Android and iOS, this year?s Build conference feels like a last chance for Microsoft to woo mobile developers and get the apps it needs for a successful future. Microsoft is returning to its roots to bring back the Start Menu and a more PC-friendly version of Windows, and many changes that move it away from an obsession with touchscreens on PCs and laptops. Microsoft CEO Satya Nadella has always talked about a mobile- and cloud-focused company, and that has been emerging clearly over the past year.


  • Save money on mobile data with Google Fi -

    Save money on mobile data with Google FiIf you're looking for a new carrier save you money and gain an improved signal, your next best choice just might come from Google. Jack Wallen introduces you to Google's Project Fi.


  • Every major US credit card will soon work with Apple Pay -

    Every major US credit card will soon work with Apple Pay


  • This animal is so weird that researchers are calling it ?the platypus of dinosaurs' -

    This animal is so weird that researchers are calling it ?the platypus of dinosaurs'Armed with a horned beak, two-finger hands, and a proportionately small head and feet reminiscent of long-necked dinosaurs, Chilesaurus is the ultimate weirdo. Indeed, paleontologists think it's so odd-looking that they've taken to comparing it to the platypus ? a duck-billed, beaver-tailed, egg-laying mammal. "I honestly think that no paleontologists expected early theropods could have ever evolved into something like this," says Alexander Vargas, a paleontologist at the University of Chile and a co-author of the study published in Nature today. Because of the dinosaurs' strange combination of features, researchers originally assumed that the fossils belonged to more than one species.


  • Google will pay you to keep your ideas out of the hands of patent trolls -

    Google will pay you to keep your ideas out of the hands of patent trolls2013 was a record year for patent lawsuits, which have been rising rapidly. Google is calling this new effort the Patent Purchase Promotion. The pitch is simple: make it easier to sell your patents to Google than to the bad guys. "Patent owners sell patents for numerous reasons (such as the need to raise money or changes in a company?s business direction)," wrote Allen Lo, Google's deputy general counsel for patents. "Unfortunately, the usual patent marketplace can sometimes be challenging, especially for smaller participants who sometimes end up working with patent trolls.


  • Microsoft's top task for Windows 10: Proving it's worth starting up -

    Microsoft's top task for Windows 10: Proving it's worth starting upThe world's largest software maker has to convince developers to write apps for the new version of its widely used operating system. But it also needs to win over customers, from consumers to businesses. That's no simple task.


  • Wimbledon bans 'nuisance' selfie sticks -

    Wimbledon bans 'nuisance' selfie sticks


  • 5 secret ways you can control your phone using Google search on your computer -Late last week, I wondered in a post how it was possible that I had gone for so long without knowing about an awesome little Google Maps trick. Using a simple search while logged into your Google account on your computer, you can quickly and easily send directions to your Android phone so that Google Maps is ready to navigate to your destination before you even take your smartphone out of your pocket. Well, it turns out that nifty little trick is just the beginning. DON?T MISS: The same strategy that helped make Jay-Z?s Tidal a disaster is making Apple look brilliant In a new support page on Google?s website, the company details several nifty things that can be accomplished on your

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